Make Money using Facebook and Twitter

Do you enjoy using Facebook and Twitter?

Why not make money doing what you enjoy?

Learn the WEIRD trick that allowed this single Mother to climb out of debt and make over $700 per week helping businesses with their Facebook and Twitter accounts!

It is part of most people's everyday lives - you chat to your friends and you interact with people who also enjoy Facebook and Twitter.

So why not earn money while you do it?

If You Find It Hard To Believe, Check Out This Fox News Video Report On Social Media Managers

I’ll show you how to find hundreds of easy social media jobs that you can begin right away!

Plus I’ll show you how you can get businesses to give you their products for FREE to test as part of your social media manager duties!

Many businesses will send you free samples of their products and services as part of the job, to ensure that you know enough about their business. I’ll show you the secrets I’ve learnt to keep all of these products for free!

Here are some of the free items I’ve received in the past month!

- Sat Nav

- Tablet computer

- HD Camera

- Sunglasses

- Lots of smaller household products

And this was just last month!

Head Over Heels For Social Media

W Hotels offers ‘social media concierge’ to live-tweet your wedding – for $3,000

Is this a story of modern romance or a case of social media taken too far? The wedding photographer is a staple at the big day – but a Social Media Wedding Concierge? 

The luxury W Hotels chain has taken the decision to offer a social media specialist as part of its wedding package, ensuring there’s someone on hand  to tweet, Instagram, Vine, blog and Facebook every precious moment of your day. Surely there are certain things you want to keep private? 

The deal (which only runs to the end of the year so get your names signed up quickly!) is offered by four of the hotels in New York, providing the happy couple with a social media expert who can satisfy all your networking needs from ‘live tweets and hashtags to Vine videos and Instagram filters, W’s Social Media Wedding Concierge will document the ‘I Dos’ and encourage guests to utilize a dedicated wedding hashtag for every one of their posts’. Right.

In the hotel chain’s marketing spiel, there’s also something about creating a Pinterest board ‘to inspire the couple’ and a Shutterfly book containing all the ‘social media highlights from the day.’ 

Live tweeting from the ceremony, Instagramming pics of the first dance and Vining videos of the reception – as well as thinking up a unique wedding hashtag – begs the question, who is going to pay $3000 for this, frankly bizarre, service? Perhaps the same couples who buy into this latest fad would also consider signing up to the new social media prenuptials clauses.

Is the W ahead of the game on this one, or is it simply an overpriced gimmick seeking to exploit people’s addiction to social media?

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7 Tips for Driving Targeted Traffic With Twitter

Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon.  The big question is this: How can we get more of that lovely attention we crave?

As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:

• Attention, engagement, conversation and recognition
• Spreading your message far and wide
• Prospects and subscriber opt-ins
• Customers, increased sales and leads
• Media and interviews, which lead to more attention

… and last but not least, an ego boost.

In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter:

#1: Know your audience

Growing your traffic always starts with your audience if you want to do it right.Untargeted, uninterested “hits” are a waste of time and resources at worst, and at best just pure vanity.

• What does your audience want and need?
• How do they like it delivered?
• Which topics are on their minds right now?
• Are there trends that are growing in popularity?
• How do these folks speak? What words and phrases do they use?

This means that driving traffic starts with listening and observing. Get to know your target so you can most efficiently engage them.

Twitter has a tool for this. Use search.twitter.com to find what people in your niche are talking about and follow some of their conversations.

Once you get an idea of what people are interested in, join in those conversations and talk to people.

#2: Get the “right” followers

So much rubbish is thrown around about how to grow your follower count that it makes it seem that the number is all that matters. Wrong!

You need people to want to hear what you have to say. This means you do NOT want people who auto-follow because they are either:

1. Robots and not real human beings (e.g., spam software, people trying to inflate their follower count, scrapers)
2. Not actually reading your tweets and just following to allow you to DM them

The followers you most want are those who follow you because they are interested and think they will get value from your tweets. These people are most likely to find you via:

• People retweeting your stuff, either within Twitter or using a TweetMeme button
• Referrals from other Twitter users
• Your blog; for example, your articles that say “Follow me on Twitter at @chrisgarrett and tell me what you think,” or your sidebar Follow Me button
• Other people’s blogs, when you guest post or comment
• Clicking your forum signature when you participate in discussions, or your email signature

Unfortunately Twitter closed off a really nice way that people used to get targeted Twitter followers. It used to be that we could “listen in” to conversations that people we followed were having, but now you have to be following both parties. This means we can’t discover new people that way. If someone puts something before they mention your @name it can still work, and I still occasionally get followers through that.

Essentially the advice is, put your Twitter name where it will be seen and encourage people to share it!

#3: Build engagement

Talk to people.

Engage your followers. Don’t just see them as a passive list of eyeballs! Treat folks as human beings and you will do much better at this stuff. It is called social media for a reason.

• Ask questions
• Hold conversations
• Dip into others’ conversations
• Encourage feedback

#4: Get clicks

So now your followers are seeing you as an interesting person and not a robotic “feed,” which means they are more likely to take notice when you tweet out a link.

Tweet Valuable Links

Whatever you do, don’t just tweet your own stuff. That is both selfish and boring!

Get into the habit of sharing anything cool, regardless of who created it. Retweet good stuff and other people are going to be more willing to retweet yours. Tweet out fun and useful links your friends send you in email or from the news. Be known as a person who tweets good stuff.

Timing

Not everyone is online at the same time. There is a whole world outside of your timezone, plus people have a different schedule than you. You know the feeling of confusion when you land in a foreign country. Not only have you got to adjust to local time, but also people seem to have their meals at a different time of day, shops open and close at strange hours, and business meetings seem to be held randomly. Twitter is like that, you can’t just look at a time zone converter and think people will be at their desk at a certain time.

1. Tweet the same thing a few times, a few hours apart, to give your message several chances to be seen.
2. Vary the times of day you tweet and monitor response.
3. Watch for the peaks and troughs of activity in YOUR stream (not just what works for others).

I tend to aim to catch the peak times for Aussies, the EU/Brits, East Coast USA, and West Coast USA, but it is far from an exact science!

Headlines

There are two main driving factors that affect your chances of getting a click:

1. Your reputation
2. The headline

Hopefully at this point #1 is taken care of, but #2 takes some work.

First of all, use my free download 102 Proven Headline Formulas as a starting point. There are 102 fill-in-the-blank templates which ought to give you a head start on writing a compelling caption.

If you use an interesting title and it matches your audience’s wants and needs, then you are going to get clicks.

Split test

You might not get it right the first time, so try another variation:

• Phrase it as a question
• Make it into a “How To” headline
• Use curiosity versus just the facts

A lot of this is about learning what your audience reacts to best.

#5: Measure performance

When you use a link-shortener with a built-in click-tracker such as bit.ly, you can see how well any of your links perform. This is useful for improving over time and to see which links get picked up virally.  As they say, what you measure you get more of!

With Twitter it’s not just the link clicks that YOU get, but the retweets and shares that really drive the real traffic. TweetMeme and bit.ly can give you vital reporting about how well you do, as well as your Google Analytics.

#6: Do more of what works, but test, test, test

When you find what works for you, do more of that. Keep in mind though that if you only do the same things you will either get the same results and not improve, or you will wear out that technique. Experiment, learn and mix it up.

Trends change, techniques improve, fads go out of fashion. Do not get stuck on rails, move and flow with your audience.

#7: Encourage sharing

Once you have your initial click, your job is not done!

Make sure your article has a TweetMeme button so that anyone who likes what you shared can easily share it too.

If you want to get really fancy, give people an incentive to share, such as a random prize drawing for anyone who tweets your message. Of course, the message will contain a link back to you …

Once in a while it doesn’t hurt to actually ask for retweets. Just don’t overdo it, as you will only annoy your followers. This will make them less responsive, rather than more.

Does it really work?

Here is a case study for you. For the last Social Media Success Summit in 2009, Mike Stelzner and I ran a competition on chrisg.com using all the advice mentioned here in this article.

The competition post was retweeted over 1,000 times

Using TweetMeme we can see that the competition post was retweeted over 1,000 times before it stopped tracking.

Social Media Success Summit 2009 Competition Clicks

Just the cli.gs link alone was clicked 12,753 times.

So yes, it does work.

Bottom line:

• Gather the correct audience
• Be awesome
• Share cool stuff
• Encourage other people to share it too

Does Twitter work to generate traffic for your stuff? Got any tips to share? Anything people do that annoys you? Please share—go ahead and comment below right now! 

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Hashtag Hijacks - New York Police Department Faces Hashtag Embarrassment

The NYPD recently tweeted requests for local New Yorkers to post photos of themselves with members of the police force, using the hashtag #myNYPD. Predictably though, the news feed promptly filled with images and videos of questionable police practice and brutality in what has become a true failure of a marketing campaign, leaving a lot to be answered for by the men in blue. 

Source: thehigherlearning.com

The unfortunate hashtag hijacking has inspired people around the US to tweet photos of other police departments abusing citizens. Twitter users have shown images of brutality from the LAPD and Chicago forces, whilst European countries join the growing enthusiasm in highlighting malpractice. 

Occupy Wall Street tweeted ‘Free Massages from the #NYPD. What does YOUR Police Department offer?’ accompanied with an image showing officers holding a man, shouting, with his arms pinned behind his back against a car. 

According to the New York Daily News over 70,000 people had taken to Twitter criticising the NYPD, with #myNYPD overtaking #HappyEarthDay as the top trending hashtag. 

Source: nbc.com

Hashtags, when used positively, can be a really useful way of tracking the current and popular interest of people and to see what is being talked about. Twitter has long supported clickable hashtags, with Facebook users also deploying the technique for debates, discussion and fun. Clicking on a hashtag takes users to see what other people have said about the same topic, encouraging interaction and activity. Advertisers saw a great opportunity to build brand awareness and receive feedback from their consumers. The key to a successful hashtag however, is understanding your audience and how they are going to use said hashtag.

Twitter has become a place where activists and protestors are influencing politics and power structures all over the world. The NYPD Twitter campaign was well-intentioned, but crucially not well-researched.

Using social media listening tools like Viralheat and Social Mention, which provide a sentiment analysis of mentions across various sites, would have been a good place to start. Your typical Twitter user (young urban males) may not have been the best place to find positive attitudes and responses to New York’s police department. 

Source: niceone.ie

Stubbornly (or in the interests of free speech), the NYPD Commissioner said the campaign will continue despite the negative feedback. So far, the NYPD have retweeted only a handful of photos of people with members of the police department. It’s safe to say the campaign was a social media and public relations failure.

The lesson here is that social media can be a powerful tool - but just because you create a hashtag doesn’t mean you own it. 

The NYPD’s social media fail was reminiscent of another recent Twitter debacle.  Here's some other memorable mishaps:  

#WhyImVotingUKIP – Twitter users went to town on the controversial political party recently, quipping, with reference to Farage’s claims that he was 'tired out' when he said he wouldn’t want to live next door to Romanians, that they were voting ‘because, like the leader @Nigel_Farage, I get a bit racist when I’m tired too’. 

In 2012, McDonald's created the #McDstories hashtag, asking customers to share their favorite McDonald's memories. The campaign was pulled after just two hours as it descended into food-horror stories about fingernails, insects and food poisoning. 

Then there was of course the infamous #susanalbumparty disaster. No more needs to be said on that.

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What Does Viral Marketing Really Mean?

Lately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties. But what does viral marketing really mean? Graham tells you how to create messages that are compelling enough to spread and also firmly support your brand's values and objectives.

What does viral marketing really mean?

Lately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties. But what does the phrase really mean?

Let's start with some microbiology. A virus is a protein shell that contains genetic material. An attacking virus uses its protein coating to attach to a healthy cell. Once it is securely attached, it injects its genetic material, permanently altering the DNA of the host cell. A particularly effective virus can transform the host cell into a factory that replicates the virus, spreading it to other cells.

Like the mythical Trojan Horse, a virus presents itself as an innocuous visitor, but contains a force that attacks and overcomes its host. It's just that a virus is a Trojan Horse that goes on to create more Trojan Horses, conquering hosts exponentially as it spreads.

Of course, we don't think of marketing in such bellicose terms. Simply put, viral marketing means creating messages that contain concepts within them that are absorbed by the people that come into contact with the messages. And making these messages compelling enough so that people pass them on.

Have you ever received a funny or obscene email that was forwarded to you through a friend? Chances are, a lot of people you know saw that same email. It's because the Internet, with its email lists, web sites, chat rooms and bulletin boards, is an organism in which message viruses thrive.

Creating them can be tricky -- a lot trickier than traditional advertising messages. Unlike biological viruses, the hosts on the Internet, consumers, have control. Marketing viruses can backfire.

But if you can create a message, be it an ad unit, a newsletter or a web site, that is both compelling enough to spread but that also firmly supports a brand's values and objectives, you might have a winner on your hands.

Blue Marble's marketing for Scope mouthwash, which won the CASIE award last year, was a prototypical marketing virus.

We created advertising units that allowed consumers to send a customized, animated, email "kiss" to their friends. The message reinforced the branding premise that Scope brought people "Kissably close."

When people received a kiss, they had the option to send an email themselves. Our tracking technology confirmed that a good percentage did. Soon people were sending Scope kisses all over the world, and we observed a measurable increase in brand awareness and purchase intent among our target market.

Traditional advertising fit the mold of one-to-many model of broadcast technology. But the Internet is different. It is a chaotic network. Marketers not only need to understand that, they need to develop strategies that thrive in the new communication environment.

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Twitter Marketing Strategy & Top Tips for Online Business Promotion

Twitter is a great source to promote business and improve brand engagement. This is the reason why even small businesses are investing money in Twitter marketing & promotion. Here are some Twitter facts that justify its popularity as online marketing platform:

• Twitter’s projected growth for 2014 is 24.4%.
• The micro blogging service will have over 227 million users by the end of this year.
• By 2018, Twitter user base will grow to 400 million.

Such a large base of engaged users is making businesses and marketers think about promoting business on Twitter. However, Twitter marketing is not as simple as running a banner ad. To succeed on Twitter, you need a unique Twitter marketing strategy.

This blog post will help you create a Twitter marketing strategy that will increase business leads, improve brand engagement, and build a loyal following;

Twitter Profile Basics

Your master strategy for Twitter marketing will generate maximum results only with a strong foundation. The very first thing you need to market is a pro Twitter profile. Below are the things you need to focus on;

• User name – Also known as Twitter handle, user name is whatever comes after @. For example, @yourbuisnessname. Think before choosing user name as it is not suggested to change it after building a following.
• Name – Differentiate the Name from User Name if possible. Don’t try to stuff keywords. Keep it relevant to business
• Bio – While telling what your business is all about, add words that your customers or clients might use to search for you.
• Profile image – Also known as avi & dp, businesses usually use logo or brand name for this.
• Banner image – This image should give an idea about your industry in a creative way.

While brands and businesses have official Twitter profiles, new accounts are also created for special campaigns, support, and area. If you plan to manage your Twitter campaigns & activities on your own, make sure you have good understanding of how it works.

Twitter Marketing Strategy

Twitter marketing is not just about sending promotional tweets and sharing product images. The social media platform carries a strong potential of brand building and promotion but only with a well-planned Twitter marketing strategy.

Below are some points that will help you in creating the best online marketing strategy for Twitter;

Identify target audience – Who said Twitter is about young population? The fastest growing demographic on Twitter is 55-64 year age bracket. Identify the people that matter to you and create your strategy accordingly.

Define goals – What do you want to do with Twitter? Do you want to use it as customer service tool or brand monitoring platform? Define your goals so that campaigns can be planned accordingly.

Determine budget – A global brand can easily spend tens of thousands of dollars on Twitter marketing but small businesses have smaller pockets. Decide how much you want to spend on the planning table itself.

Create plan of action – Once you have defined goals and determined other critical details, it is time to prepare action plan. Think about tone of communication, use of visual media, investment in paid options, and other technicalities while creating the plan.

Types of Twitter Campaigns & Marketing

Twitter brings vast range of advertising solutions and promotional tactics for online marketers to connect with target audience, generate sales, and improve visibility. Visithttps://business.twitter.com/marketing-twitter to learn more about marketing with Twitter.

In case you don’t want to invest in promoted solutions and want to engage your audience in a natural manner, you can seek help from experienced Twitter marketers. Social media marketers will manage you Twitter profile, optimize it for your business, and make sure that the buzz stays with your brand. Discuss you social media marketing needs.

Make your choice to become part of these Twitter success stories

Top Tips for Twitter Marketing

In case you are not seeking help from social media marketers to manage your Twitter, then, here are some tips to help you undertake Twitter marketing on your own;

Use #hashtags – Hashtags gives better visibility to your tweets. So, make sure you use them. However, don’t clutter your tweets with hashtags. One or two are more than enough.

Utilize weekends –Research has shown that Twitter community is more active on weekends. So, make sure your brand is active on Saturdays and Sundays

Mix it up – Don’t just talk about your brand. Share humorous posts, new updates, and legit non-related content from time to time.

Tweet variety – Add variety to your tweets. Share photos, quotes, questions, videos & presentations to give variety to followers.

Observe competitors – Keep a watch on competitors & observe their Twitter marketing strategy. Check their followers list to find people relevant to you.

Analyze – Use tools like http://followerwonk.com/ to connect with industry influencers and crunch statistics.

Set goals – Make monthly goals about followers, retweets, replies and mentions. Set an achievable monthly percentage increase in followers.

Follow smartly – Never follow back without studying a follower. Follow influencers and brands that matter in your industry. Follow people that frequently retweet you and participate in discussions.

Participate – Reply to queries, ask questions, and retweet followers. People will stay engaged only if you will participate.

Create sub-strategies – Just creating Twitter marketing plan is not enough. Create dedicated strategies for Following, Engagement, Interaction, Observation, and Posting.

Business marketing and promotion on Twitter is a full time job. You need to keep track of the general mood, study trends, plan posts, and respond quickly. That is why small businesses as well as big brands hire internet marketers to manage their Twitter activity.

If you have read the post carefully, then, you will do fairly well in Twitter marketing. However, if your business keeps you busy, then, speak with Twitter marketing professionals about the job.

Do you have any other doubts about Twitter marketing strategy development? Share your questions in the comments section. To enquire about professional Twitter marketing, get in touch with online marketing experts.

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