How To Make Money On Youtube - Videos You MUST Make To Profit Massively ...

3 Ways to Brainstorm a Useful How-to Video

There are lots of reasons to add how-to videos to your content marketing strategy:

• Make it easier for your customer to understand your product or niche
• Create another asset to get ranked and draw people in
• Drive video viewers into your conversion funnel
• Give your brand fans another reason to share on social media channels.

Yes, there are many solid reasons to create how-to videos and none to neglect it…

The huge demand makes a how-to video the perfect way to promote your product or site.

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How-To Videos: Inspiration

Youtube Suggest is the greatest help when it comes to brainstorming a video topic that is likely to resonate with the audience.

There are lots of ways to expand your suggest query too:

This is where SEOchat Google Suggest tool will of be great help:

There’s also a neat FireFox addon that enables Youtube suggest within your FireFox search box (that lets you brainstorm on the fly).

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Youtube Search Operators

Don’t forget that Youtube is run by Google – which also means you can do magic by just getting creative with search functionality.

Try advanced and boolean operators:

• Exact match “how to …” (turns particularly useful when you try sorting results by anything other than relevancy. For example, if you sort your search by ratings, the results might be rather unrelated to your initial search unless you force the exact match);
• Wildcard “how to * …” (In combination with exact match, this operator helps you broaden the proximity and let the search engine insert any words in place for it. It may trigger quite unexpected results, help you to brainstorm and even change the initial focus of your research);
• Exclude any word “how to … -word” (especially useful if some irrelevant word dominates search results);
• Force any word in the video title “how to … intitle:word” (which again turns quite handy when you sort search results not by relevancy)

Note: now that you can play with search results to yield various related search results, pay close attention to video titles and notice which words are used next to your keyword: this is a great way to brainstorm an awesome video concept.

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How-To Video Sharing Networks

Do you need more ideas to create a related how-to video? Here are some video network focusing on exactly that:

	Expert videos	User-submitted videos	Best feature
HowCast	Yes	Yes	Active community, high rankings, powerful Youtube channel (for expert videos only but adds to branding)
Menkey See	Yes (experts have to adhere to thestandards.	No (but videos can be added after you contact them)	Only features professional how-to videos
Wonder Howto	No	Yes	High moderating standards, advanced search functionality
eHow	No	Yes	High Google rankings, powerful Youtube channel
VideoJug	Yes	Yes	Active community; powerful Youtube channel
SuTree	No	Yes	For content owners (auto-index your videos):the site can automatically index videos using your RSS feed.

Happy brainstorming!

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Facebook Acquires Video Advertising Start-Up LiveRail

They Know What Users Want, Now To Sell It To Them

Facebook has acquired LiveRail, a start-up which develops ways for companies to focus video ads on their sites more directly to consumers. As the largest platform for the publishing of video adverts across a variety of sites, delivering over seven billion targeted video ads every month, the purchase of LiveRail marks a definitive move on Facebook’s part to further monetise the growing capacity of mobile devices in particular to integrate video into users’ News Feeds.

Source: mashable.com

The social networking site first trialled auto-playing ads at the end of 2013, and auto-playing videos were introduced into all users’ News Feeds in March of this year. This acquisition demonstrates Facebook’s commitment to this movement, and can be seen as a challenge to the growing threat of Twitter and that company’s long-term integration of corporately sponsored Tweets into users’ feeds. It also shows the impact which mobile browsing has had on the company’s business model; Snapchat’s recent introduction of sponsored Snaps suggests that Facebook is not alone in seeing video advertising as a significant aspect of the future of monetised mobile social media.

LiveRail’s reported purchase price of up to £291 million reinforces Facebook’s perceived commitment to targeted advertising as a large part of the company’s revenue stream. Targeted is the key word here; while the traditional models of advertising have prized volume above all else, LiveRail’s expertise in tailoring adverts to specific demographics and even to individual users is another indicator of the paradigm shift which mass engagement with social media has brought about.

Just as Tumblr have been careful not to disrupt or alienate existing users as they introduce advertising to their site by attempting to ensure that people only see ads which are of genuine interest, so too do Facebook hope to create an environment in which suggested content is almost indistinguishable from user-selected content.

Currently Facebook tracks the browsing history of users even outside of Facebook – a person searching for flights to Venice, for example, may then see ads on their Feed for hotels and restaurants in Venice. This extensive data mining, combined with the technology for tailored ads which LiveRail will bring, should attract advertisers who may previously have been concerned that their products were too specific to be worth dropping into the maelstrom of Facebook’s 1.11 billion monthly users.

Source: sify.com

This is not only a move to ensure direct profits. Next week Facebook will release its quarterly earnings, and with their share price still not as robust as some may have hoped by this stage their purchase of LiveRail could be seen as a move to reassure investors that the company is still focused on growing a more diverse array of revenue streams. Alongside their introduction of promoted posts earlier this year and their trialling of a ‘Buy’ button on businesses’ pages from last week, this latest move should suggest to shareholders that the company is at least open to experimenting with methods of monetising which consist of more than simply a string of ads down the right side of the page which are ignored more often than not.

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What Does Viral Marketing Really Mean?

Lately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties. But what does viral marketing really mean? Graham tells you how to create messages that are compelling enough to spread and also firmly support your brand's values and objectives.

What does viral marketing really mean?

Lately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties. But what does the phrase really mean?

Let's start with some microbiology. A virus is a protein shell that contains genetic material. An attacking virus uses its protein coating to attach to a healthy cell. Once it is securely attached, it injects its genetic material, permanently altering the DNA of the host cell. A particularly effective virus can transform the host cell into a factory that replicates the virus, spreading it to other cells.

Like the mythical Trojan Horse, a virus presents itself as an innocuous visitor, but contains a force that attacks and overcomes its host. It's just that a virus is a Trojan Horse that goes on to create more Trojan Horses, conquering hosts exponentially as it spreads.

Of course, we don't think of marketing in such bellicose terms. Simply put, viral marketing means creating messages that contain concepts within them that are absorbed by the people that come into contact with the messages. And making these messages compelling enough so that people pass them on.

Have you ever received a funny or obscene email that was forwarded to you through a friend? Chances are, a lot of people you know saw that same email. It's because the Internet, with its email lists, web sites, chat rooms and bulletin boards, is an organism in which message viruses thrive.

Creating them can be tricky -- a lot trickier than traditional advertising messages. Unlike biological viruses, the hosts on the Internet, consumers, have control. Marketing viruses can backfire.

But if you can create a message, be it an ad unit, a newsletter or a web site, that is both compelling enough to spread but that also firmly supports a brand's values and objectives, you might have a winner on your hands.

Blue Marble's marketing for Scope mouthwash, which won the CASIE award last year, was a prototypical marketing virus.

We created advertising units that allowed consumers to send a customized, animated, email "kiss" to their friends. The message reinforced the branding premise that Scope brought people "Kissably close."

When people received a kiss, they had the option to send an email themselves. Our tracking technology confirmed that a good percentage did. Soon people were sending Scope kisses all over the world, and we observed a measurable increase in brand awareness and purchase intent among our target market.

Traditional advertising fit the mold of one-to-many model of broadcast technology. But the Internet is different. It is a chaotic network. Marketers not only need to understand that, they need to develop strategies that thrive in the new communication environment.

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Get More Traffic By Linking YouTube And Facebook

It may take some effort on your part, but linking YouTube and Facebook to your blog can generate a great deal of traffic – especially if you manage to create a viral video. One of the greatest things about using social media to improve your blog is that it’s free to do. As long as you’re willing to put in the time yourself, using Facebook and YouTube can create a complimentary trinity with your blog.

Why Should You Use YouTube?

As of March of 2014, more than six-billion hours worth of video are watched per month on YouTube. Whether it is simple videos of cats scurrying across the floor or professional how-to videos and home improvement tips, viewers from around the world flock to YouTube.

To put this into perspective, this is the equivalent of watching videos 24 hours a day for the next 685,000 years. With this kind of attention, what other reasons could there be for marketing your own videos on the digital social giant?

•  Free to use: Aside from the hardware and software you choose to purchase to make your videos, YouTube is absolutely free to anyone willing to put themselves out there for others to watch.
• Easy to integrate with your own website: The embed coding that is accessible on every video of the website will allow you to add the material to your own. Simply copy the code and paste into your pages to show off your favorite videos to your blog’s audience.
• Social media sharing for greater promotion: Viewers are able to share the video on their favorite social media hubs such as Facebook, Twitter, Google+and more. If your video is of great quality to the viewer, it can quickly go viral across his or her friends and family.

In order to make a video on YouTube, you really don’t have to spend a great deal of money. Many successful “celebrities” on the video channel started with a webcam or simply using desktop recording software in order to produce tutorials and other content. Of course, this is going to be greatly dependent on the type of videos you want to create in order to share them with the world.

Gamers would use something like Frapps or perhaps Cam Studio because the programs are free and can record gameplay. Even your smartphone can be used to create a style for your channel.

Why Facebook?

By the end of 2013, there were more than 1.3 billion active users monthly on Facebook. Considering the population of the planet is around seven billion, this means that approximately 14-percent of the population of Earth is actively reading status updates and posting images of children on the social site.

Although this number doesn’t take into the consideration of some individuals having multiple accounts, it can still be use to help understand just how many people visit Facebook on a monthly basis.

From your blogging point of view,

What can Facebook do to help you develop your website?

• Creating a page for the blog or business: You can create a page specifically for your blog or business and be the administrator of such. With this page, you can create a following of fans that will see when you add material to your status. Just don’t forget to “like” your own blog or business page.
• Easy to add your content: When you create a new post, go to your blog’s “page” and paste the link. This automatically adds the title and description of the post that you can share and like. Normally, users will add a short snippet of information about the material before pasting the link.
• Gives fans something to follow: It may take a while to build a fan-base, but the trouble is worth it in the long run. Before long, your fans could be sharing your material creating a web of potential visitors to your blog.
• A single share to improve your visits: If the right person shares a post that you made on your Facebook page, many of his or her friends may click on the link to visit the site looking forward to reading the actual material.
• Popularity: Nearly every business has a Facebook profile, even if it’s incomplete. However, you want to make sure that your profile is completely filled out and even updated with regular images. The more active you are in Facebook, the more active visitors will be to your blog.

Putting It All Together: Linking YouTube And Facebook

Once you have your Facebook profile ready and your YouTube account created, it’s time to combine the might of these two together to increase traffic to your blog. Remember, the more detailed and professional each of these profiles look, the better viewers and visitors will respond.

How do you get started grabbing their attention?

1. Linking Accounts: In YouTube, make sure your Facebook profile and website address are listed. YouTube has areas where you can enter this information and the system will show icons pertaining to those sites. This will give viewers that see your profile a method to visit one of your other pages.

2. Links in the description: Once you upload your video, don’t be afraid to add the links to your Facebook profile and your blog. This gives viewers a second method to visit one of your other pages.

3. References in Video: It doesn’t hurt to practice a bit of shameless advertising within your videos. Annotation links can also be created to give viewers a third option to visit your site.

4. Sharing as You: Make sure that you switch back to your Facebook profile. Once you have, click the “share” icon in your video’s properties to share it with all of your own friends and family.

5. Copy to Blog’s Page: Copy the address of where the video is, which will be in your address bar when you’re watching. Paste this address into your blog’s page under the area for “Status.” This will create a small video and link in the page’s news for others to see.

Once your videos are up on your channel, you can copy the code and add them to your blog’s post. This will give visitors to your blog a video to watch while spreading the word about your YouTube channel. It’s a good idea to add between 300 and 400 words that contain a short synopsis of what the video is about on the same page as your video for the search engines to crawl.

Don’t forget to add a Facebook link that will send visitors to your profile within your blog.

This acts the same way that the YouTube link does. If you are using WordPress, there are a handful of plugins that can make this extremely easy.

There you have it. Each of these three sites now have the ability to send traffic to each other to make a web of social content. Without spending money on marketing, it may take a few weeks to a couple of months depending on your own activity for the snowball to start rolling.

When it does, your visitor and fan base will grow. Just make sure you keep the content on these three sites regular. An hour or two per day maintaining your content will make an impact in the popularity of your blog.

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