Social Media Personality Profiling For Business

It’s the epidemic that’s defined the 21^st century. Everyone has it, it’s shared amongst us and spreads like wildfire…yes, social media has pervaded all aspects of our day to day living. Everyone knows the scare stories about how over-exposure to the internet can be damaging to our health and personality, but let’s turn it round and think about how different personalities can affect social media. Everyone’s different – just take the fascinating Myers-Briggs personality test from the clever folk at Quistic. For business owners and social media managers, it may be interesting to think about specific personality attitudes and learn how certain stressors and energisers can help guide marketers in best engaging with their target audience.

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According to a recent article by Penelope Trunk, founder and CEO of the personality and career experts Quistic, everyone is motivated by one of three core desires: achievement, affiliation, or competence (or in simpleton’s terms: winning, relationships/affiliation, and craft). Think about what drives you: if you can understand and identify yourself amongst these three key motivators then you can better place yourself to succeed in business. The Myers-Briggs test places one’s personality on a sliding spectrum of 16 possibilities but somewhat worryingly, if, like myself, you are an ENFJ personality type it appears that you find “thinking is often your weakness”; however, it also advises to start writing a blog to further career prospects, so perhaps it’s bang on.

Certain City banks are already using personality profiling to better engender brokering partnerships and deals – if a client is particularly data-focused they will match them with a similarly data-minded broker, or match more ‘blue-sky-thinking’ companies with their own optimists. Understanding how to improve communication across different personalities is a useful and insightful business move.

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You might think that marketers should be sensitive or empathetic or have a keen eye for detail or a creative spark or an appreciation for deadlines; in fact, they need to be all of the above, and more. A split personality is perhaps encouraged in the marketing world, and even more so in the social media marketing world. You have to be able to tap into the different mindsets of your varied audiences, understand which channels will best speak to which personalities and create content that appeals to a variety of character types. Your strategy needs to speak to multiple personalities, thus you need to be able to adopt multiple personalities.

Everyone knows that social media is a great way to market your business; obviously you understand what your business is about, but do you really understand your customers? For all you social media managers, and there are a lot of you – five million‘social media experts’ at last count on LinkedIn – here are a few personality traits that you might wish to nurture when marketing a business online. The thinkers at Hubspot suggest that in order to better engage with your business’ customers, you should become: 

The informant – tell your brash reader what they need to know. And don’t beat about the bush.

The inquirer – appeal to the quieter members of your audience by asking them questions, and encouraging a climate for engagement with considerate content.

The helper – for the busy-bodies who are never satisfied you must provide top-notch customer service and answer questions and complaints directly.

The thought provoker – show the curious members of your target market that you are open to dialogue and debate, and that you are the go-to-expert for knowledge in your specialism.

The class clown – appeal to the jokers with some classic slap-stick humour.

The entertainer – this applies to everyone. Everyone likes, and needs, to be entertained. So be interesting.

The go-getter – and for those personality types that your business hasn’t yet tapped into…go and get them on board.

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It’s no longer enough for a business to market itself along outdated ‘buy me now’ call-to-action commands; with the advent of social media marketing, the emphasis is clearly on the social aspect. Everyone loves a good story, and this works to any good marketer’s advantage. Your blog and social media personality should be in sync, as this shapes how customer’s view your business’ character and will affect which personality types are more naturally drawn to your company. People come to expect a certain tone from your business, so keep your online personality consistent across the multiple channels. Social media is pre-disposed to helping you nurture and expand your business – people buy things from people they trust and respect, so let your honest and knowledgeable personality come to the surface.

Obviously social networking engages the interests and activities of more narcissistic individuals as opposed to those less motivated by peer approval; introverts and extroverts use online communities differently according to their need to be people-oriented and outwardly social. Nearly 60% of extroverts use Facebook,Twitter and LinkedIn for professional purposes, while 47% of introverts shared the sentiment; although there is clearly a difference in the figures, it’s good news for marketers as it shows the popularity of social media in general. Studies into how different personality types use the internet consistently show that, despite minor fluctuations, on the whole all personality types are using social media for business and professional purposes.

Although there are obviously nuances and dynamics to be considered when marketing on social media, and those marketers who can most intricately manage these will be rewarded, overall the vast majority of your target market – be they introverts or extroverts, shy or narcissistic, thinkers or feelers – are using and responding to social media for professional purposes, and  it follows that it is a useful and successful channel for marketing.

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11 Ways To Boost Your Blog Readership

Starting a blog is an exciting venture. Whether you’re doing it to help promote your business or just as a personal enrichment activity, it’s your chance to broadcast your ideas to the world. But, as excited as you are about your posts, it will take some time before you build up a significant reader base that is also excited about your posts.

Here are eleven easy tips you can utilize to help boost your blog readership from the beginning of your online writing adventure. Follow these tactics and you’re likely to see a boost in stats in the days and weeks that follow.

1. Network

Get involved in the blogging community and network with other bloggers. If they start to mention your blog in their posts, their readers will be intrigued and will check out your blog. There are forums and special events that you can participate in to meet with the other bloggers. You can also network by reaching out to other bloggers whose blogs you respect.

2. Promote it in your email signature

Think of your email signature as a digital business card. This is where you can provide your contacts with your pertinent contact information. By including your blog URL in your signature, those who you communicate with will have easy, instant access to your site.

3. Add to forum signatures

Online forums are another fantastic place to promote your blog. There are forums about every subject, so it will be easy for you to find one or more with people who have similar interests to what are discussed in your blog. By adding it to your forum signature, your blog URL will appear in every thread in which you post. It’s a subtle way to gain readers and will look less self-promoting than just adding posts that are asking people to read your blog.

4. Give something valuable for free

No, you are not going to loose money in the process. Something valuable could be in the form of an eBook, a report, audio file, screencast etc that you made. You can offer this as a bonus to users who subscribe to your blog. This technique is usually used with an email signup tied to an autoresponder.

5. Build a landing page for subscribers

This option can go really well with the “giving something away for free” option. You can build a squeeze page whose soul purpose is to convert the visitor into a reader by giving them something valuable for free then you drive traffic to this landing page.

6. Engage your readers by encouraging commenting

It’s not only important to gain new readers but also to ensure that they will keep visiting your blog. That’s why it’s important to get them engaged.One way to engage your readers is to pose questions to them; ask them for their opinions, advice and experiences as they relate to your blog post. After all, who doesn’t love to provide others with their advice and opinions?!

7. Put it on business cards

Business cards are inexpensive and easy to have made. Business people have been publishing their website information on their business cards for years, so why not include information about a blog? Even if your blog isn’t connected directly to a business, you can have business cards made with your blog information.

8. Submit your URL to search engines

Search engines don’t automatically detect every single website that is ever created. Sometimes you need to speed up the cataloging process by submitting your URL to the search engines. The popular engines often will have a “submit” link that you can utilize to add your blog. Keep in mind, just because you submit your URL doesn’t mean it’s going to appear on the first page of results. Nonetheless, getting your blog listed with Google, Yahoo, and the likes, is a great first step.

9. Utilize tags

Once you have your blog listed with the search engines, tags will help ensure that it appears more frequently in search results. With each posting, pick three to five main subjects to tag. The tags that are often most searched are people’s names.

10. Set up an RSS feed

Readers who utilize your feed will easily be able to access your new posts as they are published. This is a great tool to retain your current readership! If you use WordPress as your blogging platform then you get this by default.

11. Make it easy to subscribe

Offer an email subscription option as well as the RSS subscription. Some readers just like the good old email subscription method. Make sure the subscription option is easily visible to your site’s visitors (some people have a tendency to go out of their way to make it hard to find).

I am sure I haven’t covered all the easy ways to boost your blog readership techniques so please feel free to share your tips in the comment area below.

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What makes people buy? Understanding the psychology of the online shopping process

Helping shoppers go from browsing to buying is the name of the game in ecommerce. But it’s not as easy as it looks. Did you know?

• 57% of shoppers abandon a site if they have to wait more than three seconds for something to load. 
• 85% of shoppers read online reviews before using local businesses.
• 41% abandon an online shopping cart because of hidden charges.

 Find out more on this excellent infographic courtesy of Vouchercloud

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5 Social Media Tricks to Boost Your Business

Social media offers diverse benefits for business owners. The evolution of different social media platforms such as Twitter, Facebook and LinkedIn means that you need to be aware of general as well as channel-specific hacks to fulfill your social media marketing objectives. 

Here are five social media hacks that will enable you to save time and gain wider exposure, more followers, higher conversion rates and better engagement. 

Related: 10 Signs You're Using Social Media Wrong

1. Know what’s hot. If you can post information that is current and relevant to your niche and most importantly your customer, you’ll give your audience a reason to read your posts on social media and from there visit your website. One really great search tool is uvrx.com. Powered by Google custom search, it throws up results for Facebook, Twitter, Tumblr, LinkedIn and other platforms. Social-searcher.com is another search tool designed to allow users to check out how their chosen keywords are being treated by social media networks. It offers analytics data, revealing other folks you can follow online, sentiments associated with keywords, and the types of posts that are doing well.

2. Social media is speaking a new language. And the language is one of images, videos and infographics. These types of media are generating excellent engagement numbers for businesses that have made it standard practice to employ them in a pertinent and creative manner. Vine, the video sharing app for Twitter; Instagram; and Flipboard for iTunes are just some of the apps that enhance the appeal of your posts and make them stand out on your followers’ pages or timelines. Creative calls to action used with such media can help bridge the gap between entertainment, information and lead generation. 

3. Grow your base. Reaching followers, subscribers and "friends" is central to creating a successful and enjoyable social media campaign. One way to find new customers is to run paid ads on Facebook or Twitter as a way to increase "likes" and followers, promote blogs or make other offers; another is to tap the LinkedIn premium subscription that allows you the opportunity to reach out to potential prospects or partners via InMail. A fairly basic but often overlooked hack to attract more subscribers for your Facebook page is to immediately direct message the link to new followers on Twitter. Similar creative, cross-fertilizing techniques should be employed on all social media platforms to capture the interest of members of your audience when you’re already on their radar. 

Related: How to Steal Your Competitor's Social Media Followers

4. Save time. Whether you’re running a one-man show or an enterprise-level social media operation with data being fed into customer-relationship management systems, you need to automate certain processes. If you don’t, then these will tend to become chores that you may begin to avoid, thereby decreasing your effectiveness. Some activities that you can place on auto mode include posting updates across platforms, sending email and SMS updates on favorite topics, and uploading social media content to remote storage. If This Then That offers handy solutions. 

5. Embrace change and be in the know. When a social media platform changes its guidelines, you have two options. You can take the change in stride and adapt -- or give up. When you opt for the former approach, you give yourself an opportunity to occupy the space left vacant by those who gave up the fight. For example, a recent Facebook update prohibited informing contest winners of results through Facebook; this restriction has since been relaxed, however. Last month, LinkedIn introduced enhancements such as the ability to block profiles and unwanted messages. These have clear benefits for popular LinkedIn groups that have had to deal with a lot of spam until now. It pays to be in the know. 

While most social media hacks are little more than commonsense activities, the ones that may surprise you with their effectiveness are those that you come up with through observation and learning. Entrepreneurs can become busy and can easily forget to allow time each week for creative thinking. Do some strategic thinking on a regular basis and keep coming up with ways to extract better results from your social media marketing. 

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9 Steps to Get Your 'Social-Selling' Program Off the Ground

These days small businesses are being bombarded by consultants, pundits and thought leaders telling them they need to get their businesses on social media.

With hardly a moment passing where we aren’t told to follow something on Twitter or like a page on Facebook, the proliferation of social has reached epic proportion. With this hyper-awareness comes a certain sense of urgency for most entrepreneurs -- primarily the desire not to miss the ball on social media.

With this in mind, the desire alone doesn’t serve much purpose: Companies need to focus on an agenda or goal. One way to do this is using social media to ramp up revenue, specifically through a tactic called "social selling." In the age of Twitter, LinkedIn, Facebook and what seems like a million other social platforms, the idea of social selling is for companies to use content, social media and traditional communication channels to more successfully sell. (Otherwise, businesses may not be able to keep up with their competition.). Think about it. As social media has evolved, consumer behavior has changed. No longer are they relying on one channel (a sales person) for information, but they are actively seeking out data on the Internet – everything from your products, evaluating your vendors and looking at clients – before making a decision.

Related: Shark Tank's Robert Herjavec on Great Business Pitches and Why Sales Reps Need to Be Chameleons

And consumers are coming out in droves on social media to find this information. Indeed, there are currently more than 1 billion regular monthly users across social media platforms. And buyers tend to do their research before making a purchase, with the average consumer viewing more than 10 pieces of content prior to making a purchase. Plus, people are much more likely to make a purchase when someone they know (via social) recommends it. Seems like a win-win for businesses – that is if a company implements it correctly.

Here are a few tips to get your business (and customers) invested in social selling:

1. Get your sales team on board. Make sure you introduce them to the premise of social selling. This means spending time mining data and information that helps them understand how social media may help them connect to customers and can lead to sales.

2. Take baby steps. Sales executives often need some simple tactics such as how to use social media or content. I usually recommend a very simple program where the sales execs share three to five pieces of content a week via LinkedIn or email with at least five different customers and prospects. Make sure the customer gets a personalized message that says why the content is being shared and why it matters to the client. I also recommend setting up a follow up in the email that spells out an explicit action, like a follow-up meeting.

Related: The Tough Love Guide to Selling

3. Show results. Wins don’t have to be just sales. I advise clients to track conversations and appointments generated from the tactics I suggested above. For instance, have the sales person mark down responses to their social-selling tactics, coffee or other meetings that they may have led to and then of course any revenue opportunities that can be directly correlated to the efforts.

Once you got you sales team on board, here is how to customers excited about social selling.

4. Have your ear to the ground. Keep an eye out for content that is useful for your clients. Generally the content should be on topic and with some good tips or actionable items. Note that these may also be good for future clients and prospects.

5. Keep track. When you find useful content, it is a good practice to keep an Excel or Word document where you keep the article titles, links and main topic. Also, look to software that can help keep track of metric, like views, clicks and time spent examining the content.

Related: 5 Lessons From Sales for Entrepreneurial Success

6. Find connections. Look for opportunities to pair the content with specific clients. Keep tabs of this in your document to know what you sent to an individual. Over time you should build an aggregate of useful content that helps provide more clarity to your message and your customer needs. 

7. Make it meaningful. Deliver the content with an email and a simple message that helps the customer or prospect understand the topic and why you think it is important. Often referring to a previous conversation where the topic was discussed. 

8. Include a call to action. Make sure the client needs to take some sort of step. Some examples include a follow-up call or a meeting, where you can discuss the information.

9. Be consistent. The response rate will likely not be 100 percent but that doesn't mean clients aren't reading it. With so much information out there if you can be the person that consistently delivers solid content then you will be front of mind when buying decisions are being considered and made.

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Twitter Marketing Strategy & Top Tips for Online Business Promotion

Twitter is a great source to promote business and improve brand engagement. This is the reason why even small businesses are investing money in Twitter marketing & promotion. Here are some Twitter facts that justify its popularity as online marketing platform:

• Twitter’s projected growth for 2014 is 24.4%.
• The micro blogging service will have over 227 million users by the end of this year.
• By 2018, Twitter user base will grow to 400 million.

Such a large base of engaged users is making businesses and marketers think about promoting business on Twitter. However, Twitter marketing is not as simple as running a banner ad. To succeed on Twitter, you need a unique Twitter marketing strategy.

This blog post will help you create a Twitter marketing strategy that will increase business leads, improve brand engagement, and build a loyal following;

Twitter Profile Basics

Your master strategy for Twitter marketing will generate maximum results only with a strong foundation. The very first thing you need to market is a pro Twitter profile. Below are the things you need to focus on;

• User name – Also known as Twitter handle, user name is whatever comes after @. For example, @yourbuisnessname. Think before choosing user name as it is not suggested to change it after building a following.
• Name – Differentiate the Name from User Name if possible. Don’t try to stuff keywords. Keep it relevant to business
• Bio – While telling what your business is all about, add words that your customers or clients might use to search for you.
• Profile image – Also known as avi & dp, businesses usually use logo or brand name for this.
• Banner image – This image should give an idea about your industry in a creative way.

While brands and businesses have official Twitter profiles, new accounts are also created for special campaigns, support, and area. If you plan to manage your Twitter campaigns & activities on your own, make sure you have good understanding of how it works.

Twitter Marketing Strategy

Twitter marketing is not just about sending promotional tweets and sharing product images. The social media platform carries a strong potential of brand building and promotion but only with a well-planned Twitter marketing strategy.

Below are some points that will help you in creating the best online marketing strategy for Twitter;

Identify target audience – Who said Twitter is about young population? The fastest growing demographic on Twitter is 55-64 year age bracket. Identify the people that matter to you and create your strategy accordingly.

Define goals – What do you want to do with Twitter? Do you want to use it as customer service tool or brand monitoring platform? Define your goals so that campaigns can be planned accordingly.

Determine budget – A global brand can easily spend tens of thousands of dollars on Twitter marketing but small businesses have smaller pockets. Decide how much you want to spend on the planning table itself.

Create plan of action – Once you have defined goals and determined other critical details, it is time to prepare action plan. Think about tone of communication, use of visual media, investment in paid options, and other technicalities while creating the plan.

Types of Twitter Campaigns & Marketing

Twitter brings vast range of advertising solutions and promotional tactics for online marketers to connect with target audience, generate sales, and improve visibility. Visithttps://business.twitter.com/marketing-twitter to learn more about marketing with Twitter.

In case you don’t want to invest in promoted solutions and want to engage your audience in a natural manner, you can seek help from experienced Twitter marketers. Social media marketers will manage you Twitter profile, optimize it for your business, and make sure that the buzz stays with your brand. Discuss you social media marketing needs.

Make your choice to become part of these Twitter success stories

Top Tips for Twitter Marketing

In case you are not seeking help from social media marketers to manage your Twitter, then, here are some tips to help you undertake Twitter marketing on your own;

Use #hashtags – Hashtags gives better visibility to your tweets. So, make sure you use them. However, don’t clutter your tweets with hashtags. One or two are more than enough.

Utilize weekends –Research has shown that Twitter community is more active on weekends. So, make sure your brand is active on Saturdays and Sundays

Mix it up – Don’t just talk about your brand. Share humorous posts, new updates, and legit non-related content from time to time.

Tweet variety – Add variety to your tweets. Share photos, quotes, questions, videos & presentations to give variety to followers.

Observe competitors – Keep a watch on competitors & observe their Twitter marketing strategy. Check their followers list to find people relevant to you.

Analyze – Use tools like http://followerwonk.com/ to connect with industry influencers and crunch statistics.

Set goals – Make monthly goals about followers, retweets, replies and mentions. Set an achievable monthly percentage increase in followers.

Follow smartly – Never follow back without studying a follower. Follow influencers and brands that matter in your industry. Follow people that frequently retweet you and participate in discussions.

Participate – Reply to queries, ask questions, and retweet followers. People will stay engaged only if you will participate.

Create sub-strategies – Just creating Twitter marketing plan is not enough. Create dedicated strategies for Following, Engagement, Interaction, Observation, and Posting.

Business marketing and promotion on Twitter is a full time job. You need to keep track of the general mood, study trends, plan posts, and respond quickly. That is why small businesses as well as big brands hire internet marketers to manage their Twitter activity.

If you have read the post carefully, then, you will do fairly well in Twitter marketing. However, if your business keeps you busy, then, speak with Twitter marketing professionals about the job.

Do you have any other doubts about Twitter marketing strategy development? Share your questions in the comments section. To enquire about professional Twitter marketing, get in touch with online marketing experts.

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Selling Confidence: How Optimism Can Bolster Your Sales Team

A sales team needs optimism to succeedin the face of rejection. Credit: Half-full glass image viaShutterstock View full size image

Sales is like acting: You may have something great to offer, but no matter how hard you try, some people just aren't going to like it. Just as actors don't nail every audition, a salesperson won't close every deal or chase down every lead. Dealing with this kind of rejection day after day can really wear your salesteam down — if they don't have the right mindset.

"One of the most crucial skills you can help your sales team develop is the ability to effectively manage adversity and overcome rejection through the power of positive thinking," said Larry Caretsky, president of customer relationship management software providerCommence. "With rare exceptions, a salesperson faces more losses than wins. As a sales team leader, you'll need to find a way to keep your group motivated and focused on overcoming the many obstacles they'll face in the course of cold calling and pitching proposals."

Inspiring optimism in your sales team isn't always easy, but you can do it with the right techniques. Caretsky shared three tips for helping your team take the "glass half full" approach to its work.[Customer Loyalty: 5 Tips for Sales Reps]

• Retrain worn-down employees. Constant rejection when making a few dozen calls a day can take its toll on even the most optimistic person. The first sign that sales representatives are struggling comes when they claim that the product is too expensive or does not provide the functionality customersare looking for. Those salespeople then expect rejection from every additional call. This may mean they require more training on what differentiates the product from the competition. If this is the case, it's best to get those representatives off the phones and into a training session, where you can fine-tune their approaches and rebuild confidence.
   
• Meet one-on-one with your sales staff. It's important that your sales team recognizes the direct connection between their attitudes and their results. As a leader, you can help by assessing individual performance and talking through how each person's perceptions affect his or her results. Different techniques will appeal to different individuals, so it's best to take a personalized approach.
   
• Encourage team members to share success stories.Gather the team and have all salespeople share stories about how they overcame obstacles and reversed setbacks. By learning how other team members succeeded after initial adversity, sales professionals can learn to be more optimistic in their own thoughts. You can also review one of the most impressive wins your team had for the quarter and outline what enabled that sales representative to win the deal. This is a great way to build confidence in the company's product and service, and do some team building at the same time.

"We're not 100 percent in control of our circumstances, but we can control the attitude with which we confront them," Caretsky toldBusiness News Daily. "A prospect can tell in just a few minutes if you are confident and passionate about what you are selling and if you are prepared. Your confidence often breeds confidence in the prospect, which more often than not leads to winning the sale. By choosing to see the glass as half full, we can position ourselves for greater success."     

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Starting An Online Business: 4 Things To Keep In Mind

When you start an online business if you make use of the Internet in as many ways as possible you can make it much easier on yourself. Here we discuss four important things to keep in mind when you start an online home business.

1. Choose your products carefully. A lot of people have trouble deciding on what products to choose to sell in their business.

This is the reason why many Internet marketers nowadays have now turned their focus to niche marketing. This includes using affiliate products in as many ways as possible in their business.

This means that you are able to then focus on a specific niche as opposed to a broad theme. A popular idea is to find something you're interested in or have a passion for or use a product that you currently have purchased, that you could build your business around.

Obviously you will be looking for something you can make money with. To this end if you decide to go into affiliate marketing then be sure to look for products that pay high commissions, so that you are well compensated for your time.

2. Internet marketing education is really important. If you spent time on this in the beginning can save yourself a lot of time in the future. Also it can save you a lot of money that you may waste trying things that will not work.

To learn about Internet marketing you can join discussion forums such as the Warrior Forum. Another popular option is to join a membership site where you can get personal attention from full-time Internet marketers.

You can also purchase a training course and there are many of those available online. Hiring a business coach is something you may want to consider and view the money it will cost you as though you were going to college to become educated in Internet marketing.

3. It is important to get your own domain name and host your own site when you first start out. This gives you full control of your business and enables you to grow your business however you want in the future.

Having control is a very important issue for building a successful online home business. This is because if you use replicated websites provided by some business models such as affiliate marketing or network marketing, you will not be able to customize those sites. You need to have your own website that you can add content to as well as add or delete products whenever the need arises.

4. Be sure to stick to the 90/10 rule. This means that you should spend 90% of your time promoting your new business. The other 10% of your time should be spent on making changes to your site, locating new products to sell, etc.

If you are not spending the majority of your time getting website traffic You stand a good chance of failing in your online business if you do not spend the majority of your time generating traffic to your website. When you start an online business this may be the most important thing to keep in mind.

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Beginning your social media marketing presence

Your blog is only the start of your internet presence.
Hopefully, you set your blog up for free. I use www.blogger.com as it is owned by google, so it is ideal for a social media platform when promoting.

You also need a Twitter account (www.twitter.com) and a Facebook account (www.facebook.com) - I would suggest you start new accounts to make your business separate from your personal accounts. 

I would also suggest starting a new email using www.gmail.com for your business (as this is also owned by google)

You will next need an opt-in page (also called a squeeze page) and an Autoresponder.

I will cover the autoresponder first as this has to be paid for - I use www.aweber.com and have never had a problem with them so I can recommend them personally, but there are others available so I will leave it up to you to choose.

I will say though that aweber are offering your first month for just $1 (it is $19 a month after that)

I will cover opt-in/squeeze pages in a later post
.
You will hear marketers always say 'the money is in the list' - it is very true, and this is why you have to have an autoresponder.

Hope you are doing well so far - let me know if you don't understand anything I have said.