Facebook Testing New App 'Moments'

Sharing To Get Easier And More Private

One of the criticisms lobbied most consistently against Facebook is the complicated nature of its privacy settings. No matter how many tweaks the site’s algorithm goes through, choosing who can see what you upload is frustratingly difficult. It’s nigh-on impossible to select only those on your friends list who’d appreciate that link to TheFappening your uni mates should see – it’s why my auntie won’t look me in the eye anymore. 

Fortunately, a new standalone app from Facebook HQ might be about to fix that. Codenamed ‘Moments’, the app has been described in some detail in an article on TechCrunch. Apparently, the app features a series of tiles aligned in a grid. Each square on the grid represents a different set of friends or family, so when you click it will only share whatever you post with that set of people. Naturally, this process will be much faster than fiddling with your privacy settings on a post-by-post basis.

Source: dailymail.co.uk

Chances are, we’ve all experienced the horrific embarrassment of friends and family colliding over Facebook. While your friends know all the sordid little details of your time at uni (I even spoke to a girl one time. Don't tell my mum), your parents remember when you cried at an episode of Thomas the Tank Engine because you found the Fat Controller scary. The two parties should never mix, and the fear of it happening is currently agenuine reason to avoid sharing content on Facebook.

Unfortunately, we’re yet to see even the blurriest of screenshots of the app which might fix all that. In fact, apart from the description of its grid-based interface, we know pretty much nothing. All we do know is that it exists, and Facebook’s people are currently squishing its bugs. We're also told its design closely resembles Cluster, a third-party app which does pretty much the same thing.

Source: techcrunch.com

While it could be argued that those interested in the app could just switch to private messaging, some may find the chaos of a multi-user IM chat more trouble than it’s worth. Furthermore, the design of public Facebook is infinitely more pleasing than the design of its instant chats, with users able to like, share and respond to individual comments. In this sense, Moments may divide Facebook itself into dozens of little subforums, each featuring different groups of the people in your life.

While Facebook has a chequered past of app creation (I will personally give you £20 for every friend you have who uses Slingshot instead of Snapchat), they’ll hope that Moments will have sticking power. Facebook's failed attempts at app creation tried to steal market share from pre-existing, well-established apps, but Moments instead places a plaster over a problem they have with their own site.

The main Facebook app deals in content. Moments will worry about audience. 

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Social Media Playing A Part In The Rising Complaints Against Doctors

Doctors Under Fire On Social Media?

A recent report commissioned by the General Medical Council has revealed that a rise in complaints against doctors reflects the role of social media and negative press coverage of the medical profession as a whole.

Source: blog.cureus.com

It comes after the revelation that complaints by the general public against GPs doubled between 2007 and 2012, and as a result, a research team from Plymouth was asked to investigate the dramatic increase.

The numerics are stated in the report, and it is identified that the number of complaints went from 5,168 in 2007 to 10,347 just five years later.

Despite the numeric details, the report did not point to any specific cause for the rise in complaints made by the general public. Instead, it rather ambitiously chose to identify a number of trends that it says have influenced the general public, and correlated these trends with the rise in complaints.

The report suggested that patients are now more aware of their own health, and therefore have much higher expectations of doctors. This attitude results in a shift in power relations between the two parties, andultimately removes doctors from the pedestal.

As well as this, the report said that social media had a role to play in the rise in complaints, as it encouraged people to discuss their previous experiences with the medical profession. This has been conducted in dedicated public forums and this ensured that specific information about health care could be shared easily and accessed by all.

The biggest influence on the general public is the negative press in the media, and this is also highlighted in the report.

Whilst the media coverage of high-profile medical cases may have had an influence on the rise in complaints, the report also suggested that this also gave rise to more complaints that were not relevant to the GMC, which regulates GPs in the United Kingdom.

Source: pando.com

The lead author of the report, Dr Julian Archer, said that the report had produced “some fascinating findings.” He said: “they show that the forces behind a rise in complaints against doctors are hugely complex and reflect a combination of increased public awareness, media influence, the role of social media technology and wider changes in society.”

He added that “the report also indicated that there is much to do to improve the wider complaint handling system, so that complaints made by the general public about their doctors are directed to the appropriate authorities.”

The research certainly brings up some interesting points, without outlaying hard evidence. Social media gets a hard time in the report, as these conversations about healthcare were happening long before the birth of social media, but they were conducted in private.

The more sinister reason for the rise in complaints is the negative media influence, and a possible government agenda to privatise the NHS.

The mass media will always have great control over the general public, so it comes to no surprise that with all the negative press that surrounds the medical profession, people have chosen to complain. It is a subtle form of indoctrination, and maybe by citing social media as a heavy influence on people’s negative connotations towards doctors, the researchers have been indoctrinated also.

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Head Over Heels For Social Media

W Hotels offers ‘social media concierge’ to live-tweet your wedding – for $3,000

Is this a story of modern romance or a case of social media taken too far? The wedding photographer is a staple at the big day – but a Social Media Wedding Concierge? 

The luxury W Hotels chain has taken the decision to offer a social media specialist as part of its wedding package, ensuring there’s someone on hand  to tweet, Instagram, Vine, blog and Facebook every precious moment of your day. Surely there are certain things you want to keep private? 

The deal (which only runs to the end of the year so get your names signed up quickly!) is offered by four of the hotels in New York, providing the happy couple with a social media expert who can satisfy all your networking needs from ‘live tweets and hashtags to Vine videos and Instagram filters, W’s Social Media Wedding Concierge will document the ‘I Dos’ and encourage guests to utilize a dedicated wedding hashtag for every one of their posts’. Right.

In the hotel chain’s marketing spiel, there’s also something about creating a Pinterest board ‘to inspire the couple’ and a Shutterfly book containing all the ‘social media highlights from the day.’ 

Live tweeting from the ceremony, Instagramming pics of the first dance and Vining videos of the reception – as well as thinking up a unique wedding hashtag – begs the question, who is going to pay $3000 for this, frankly bizarre, service? Perhaps the same couples who buy into this latest fad would also consider signing up to the new social media prenuptials clauses.

Is the W ahead of the game on this one, or is it simply an overpriced gimmick seeking to exploit people’s addiction to social media?

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Facebook Gives Out Free Wi-Fi

Critics are keen to knock Facebook – on ethical and financial terms, as well as pointing to clear decreases in organic reach – but it seems that Zuckerberg’s global vision isn’t in too much trouble just yet.
  

Facebook is moving ahead with its master plan to get the entire world online. Having co-launchedInternet.org a year ago, alongside technology giants Ericsson, Nokia, Samsung, MediaTek, Opera and Qualcomm, the group aims to efficiently use data in order to make Internet access affordable to all businesses and people across the world.

The project’s homepage states that: ‘Internet.org is a global partnership between technology leaders, nonprofits, local communities and experts who are working together to bring the Internet to the two thirds of the world’s population that doesn’t have it’ – a genuine humanitarian mission, or does it hint at slightly more devious aims?
  

Source: rocketfishltd.co.uk

Yesterday, Facebook announced a pilot program that aims to provide free wireless Internet to students in the Rutherford County School District in Forest City, North Carolina— the same city that houses one of the company's massive data centers.  

It's the first time that Facebook has provided free Wi-Fi to students, and could be the first of many such partnerships to come if the program is successful.

The initiative builds on a previous partnership that saw 6000 school students receive a free laptop, courtesy of the social networking site, however half of these didn’t have wireless Internet at home – once again,Facebook has stepped in to save the day.

Offering free Wi-Fi to students may also help Facebook stay connected to the teen demographic it's been accused of losing. Those using Wi-Fi provided by Facebook won't be directed to a Facebook landing page, but if a teenager knows his wireless is a gift from Facebook, perhaps he'll be more inclined to use the service.

Although not on the same global scale as Internet.org, the essential theme remains the same – for whatever reasons, altruistic or otherwise, Facebook wants everyone online.

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Social Media Stats - June 2014 (Infographic)

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4 Tips for Improving Your Social Media Presence in 2014

Are you lagging behind in your social media presence? Are you worried that it takes too much time or that you may not know which activities to focus on when participating in social networking?

You are not alone.

Social media is fragmented, somewhat complex, sophisticated, and constantly changing.

There is so much information out there about how to do social media that it’s hard to know who to trust.

The best advice I can give you is that random tactics don’t work with social media. Rather, you need a plan, a strategy, and a framework that you can work within to create your own formula for success. What works for you is going to be unique to you, ultimately!

There are many benefits to getting on board with social media, but perhaps the most important benefit is that it can lead to new relationships and strengthen existing relationships. Never before have people been so transparent and accessible. Finding and growing the right relationships is the key to business growth.

Marketing through social media is different than any traditional marketing you may be using or have used in the past. Social media marketing requires a mindset shift. Instead of promoting, you should be helping and influencing. If you set your sights on finding ways to be helpful with your niche market, you are going to lead them to you. By default, building online influence breeds business success.

It requires patience to focus on building influence versus overtly marketing through social media. However, if done correctly, you will experience significant long-term benefits of social media in your personal and professional life. You will meet some amazing people and open doors that you’ve never imagined.

Perhaps up to this point you’ve avoided diving in to social media. Consider making 2014 your year for improving your social media presence! Do you need help doing this?

Consider signing up for our 30 Day Financial Social Media Strategy Builder Courselaunching January 6th, 2014. I’ll be leading advisors through my step-by-step process for building an effective, strategic, and sustainable social media presence.

In the meantime, here is a sneak peak of the course and a few tips for you to think about:

4 Tips for Improving Your Social Media Presence

#1)Build better social media profiles

If you’ve already set up your social media profiles (or had someone set them up for you), it makes sense to go back and review them. Are they polished? Are they personalized? (I prefer profiles that are written in the 1st person for this reason) Do you have a recent photo on your profiles? Are you taking advantage of all of the features offered? Do you have professional background graphics and images?

Social networks tend to improve their profile features every so often. It is worthwhile to review and improve yours at least once a quarter.

Most importantly though, profile views are the gateway to targeted website traffic where someone can learn more about who you are, who you help, and how you help!

#2)Grow an intelligent network

Once you’ve set up your profiles, you can start to look for people you already know or are acquainted with on these networks. Each network has its own tool for identifying people you may know that is pretty straight forward.

Once you go through the process of replicating your offline connections online, you will be amazed at all of the new potential connections that these networks will surface for you based on your existing network!

Your  network will be critical to your social media strategy going forward. Without any connections, you don’t have the ability to listen and learn about what is on the minds of the people you serve nor will you be able to stay top of mind.

If you build your social media profiles but you don’t grow your network, no one will ever know you are there.

Spend time deliberately growing your network each and every day to expand your visibility and influence.

#3)Engage with Intent, Focus, and Discipline (EWIFD)

This is where many people freeze up in social media. Maybe you don’t really know what to do with these social media profiles you have created. Or, you end up wasting time because you don’t have a list of specific business building activities that you’re working on with social media.

There are a few objectives to strive for as you engage and participate in social media:  interactions (dialogue with the right people), shares (when others share your content), profile views (profile views lead to website visitors), network growth (more connections, fans, and followers) and link clicks (when your connections click the links you’ve shared, and in particular, those links that go to your website or landing pages).

In order to accomplish any of the above objectives with your social media activities, you’re going to have to be authentic (is it really you?), helpful, and influential. If you simply push out uninteresting content to your networks, most likely you won’t be achieving much other than feeling as if you’re active!

Sharing relevant and helpful content on social media sites is critical to building followers, fans, and connections. Furthermore, it’s easy to do. Here is a social media sharing guide for financial advisors you can check out.

Ultimately, if you engage and participate with an influence-based mindset, you will begin to see the business benefits of social media.

#4)Be consistent

Social networking is networking with a big difference; you don’t have to leave your office or spend evenings away from your family to participate. Social media actually SAVES TIME when it comes to networking.

You might hear from many so-called social media experts that you can have success in only 5-10 minutes per day. However, I haven’t found that to be the case. I think you need dedicated time each day to building your network and engaging with your network. In addition, you need to also engage in small spurts when you are on the go.

Most people are busy during the day, so I find that mornings, the lunch hour, late afternoons and evenings are the best times to be sharing and engaging.

Better yet, there are incredible software tools that are simple to use that can help you leverage your time and optimize your social media activities. I don’t recommend trying to learn a bunch of tools until you have become very familiar with the context of each social network you are involved in. Instead, use the native platforms and apps for each network until you understand the rules of each.

Consistency in social media participation builds trust. It shows your connections that you are engaged and accessible. An ideal client may not be ready to go all in with you, but if you’re consistently visible and accessible to them, it can spark a relevant dialogue that can lead to a relationship!

Your Turn

Where are you in your social media program? What areas do you struggle with when it comes to building a presence on social networks? Do you plan to improve your social media efforts in 2014? Share with us in the comments.

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Social Media Marketing Explained

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A simple but very important overview

10 Must-Haves for Your Social Media Policy

There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.”

Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. IBM, for example, has published their social media guidelines publicly for anyone to read. It's a great policy, though rather long.

Whether you're writing your social media policy from the get-go, or letting it develop organically in reaction to situations as they arise, here are 10 things you should definitely consider. These 10 tips will help you steer clear of pitfalls and allow you to focus on what’s important: engaging the customer.

1. Introduce the purpose of social media

All policies need to address what's in it for the reader/user — what should the reader take away after reading the policy? One of the common themes I kept coming across in introductions to social media policies is the idea that the policy should focus on the things that employees canrather than what they can't do. For those of us who have experience writing policies, this is a real paradigm shift.

But that’s the spirit of social media — it’s all about leveraging the positive. And that needs to be evident in the policy. Houghton agrees, “The old way of doing things is to create an unnecessarily restrictive model of engagement that prevents companies from leveraging new media appropriately.”

2. Be responsible for what you write

Oren Michels, CEO of Mashery, explains that “people tend to interpret having the ‘right’ to express themselves online as implying a lack of consequences when they say stupid things.” That's not the case. Your organization and its representatives need to take responsibility for what they write, and exercise good judgment and common sense.

"Dooced" is an Internet expression that means to lose one’s job because of things one says on one's website or blog. No one wants that to happen, of course, so using common sense and being responsible is important.

3. Be authentic

Include your name and, when appropriate, your company name and your title. Consumers buy from people that they know and trust, so let people know who you are.

4. Consider your audience

When you’re out in the blogosphere or Twitterverse or other social media channels, remember that your readers include current clients, potential clients, as well as current/past/future employees. Consider that before you publish and make sure you aren't alienating any of those groups.

5. Exercise good judgment

Refrain from comments that can be interpreted as slurs, demeaning, inflammatory, etc. The Internet is full of varied opinions, and it's okay to share yours, but you never, never, never want to be branded a racist or narrow-minded or an unstoppable hot-head.

Your employees should understand that companies can and will monitor employee use of social media and social networking web sites, even if they are engaging in social networking or social media use away from the office. Eric B. Meyer, an associate at the labor and employment group of Dilworth Paxson LLP, reminds us that, “employees should always think twice before hitting ’send‘; consider what could happen if your organization sees what the employee publishes on the Internet and how that may reflect not just on the employee, but also the company.”

Bottom line: good judgment is paramount regardless of whether an employee's online comments relate directly to their job.

6. Understand the concept of community

The essence of community is the idea that it exists so that you can support others and they, in turn, can support you. You need to learn how to balance personal and professional information, and the important role that transparency plays in building a community. Your community shouldn't be an environment where competition is encouraged or emphasized, but rather a platform where your customers or users feel comfortable sharing, connecting, and receiving help.

7. Respect copyrights and fair use

This should be a no-brainer, but just in case: always give people proper credit for their work, and make sure you have the right to use something with attribution before you publish.

8. Remember to protect confidential & proprietary info

Being transparent doesn’t mean giving out the Colonel’s special 11 herbs and spices used in KFC chicken or the recipe for McDonald's Big Mac special sauce.

Those examples seem pretty self-explanatory, but Meyer, points out that, “employers may fail to make employees aware of any obligation they may have to protect confidential or proprietary information.” Transparency doesn’t give employees free rein to share just anything. Meyer says that every state has a law governing trade secrets.

Therefore, employees who share confidential or proprietary information do so at the risk of losing their job and possibly even ending up a defendant in a civil lawsuit. At the very least, companies will seriously question the judgment of an employee who shares confidential or proprietary information via social media. It's a good idea to make sure all of this is clearly laid out in your social media policy.

9. Bring value

Social media will more likely pay dividends for you if you add value to your followers, readers, fan, and users. Michels, for example, said he’s used blog posts as a “means to frame the conversation around specific issues and make sure that our position is heard and commented on," or as a way to build buzz for upcoming products or services.

Joe Homs, the CEO of Headset Bros., shared with me two instances where social media has provided an opportunity to bring customer value. Once, on Twitter, they ran across a person who was looking for a recommendation for a product they sell. A simple message to her that was quick and relevant allowed them to make a fast sale.

Another time, on Facebook, a customer complaint about not receiving an order led to the realization that their shipping company had lost the package. Sending the customer a new package overnight fixed the problem and they eventually worked out the problem with the shipping company as well.

Still confused about the different ways you can provide value using social media? Check out the video from Barry Judge, the Chief Marketing Officer at Best Buy, embedded below.

(Thanks to Christine Tierney for the heads up on this great video.)

10. Productivity matters

I asked Homs if he was concerned that his employees would lose focus if they were spending too much time on social media sites. His comment: there's not much to balance. He told me, “talking to people (over social media or otherwise) is our ‘real’ job.” Headset Bros estimates that 90% of their business is communication with customers (online and by phone). To help with the rest, they’ve automated most of their other business functions.

But, your social media usage won't get you very far if you don't execute on the core competencies of your business. Remember that in order for your social media endeavors to be successful, you need to find the right balance between social media and other work.

Sample social media policy

The Headset Bros. were kind enough to let us republish their social media policy. It's short, but that's by design, because CEO Joe Homs told me, "we want people to read it."

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10 SURPRISING SOCIAL MEDIA STATISTICS THAT WILL MAKE YOU RETHINK YOUR SOCIAL STRATEGY

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.

• This demographic has grown 79% since 2012.
• The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
• For Facebook, this group has jumped 46%.
• For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is "just for teenagers." It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY"

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobilemore straightforward.

3. YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five-minute videos explaining what your company does or introducing your team.

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4. EVERY SECOND TWO NEW MEMBERS JOIN LINKEDIN

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by, for example, scheduling your posts.

5. SOCIAL MEDIA HAS OVERTAKEN PORN AS THE NO. 1 ACTIVITY ON THE WEB

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.

7. 93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.

8. 25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM

It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18–44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.

9. EVEN THOUGH 62% OF MARKETERS BLOG OR PLAN TO BLOG IN 2013, ONLY 9% OF US MARKETING COMPANIES EMPLOY A FULL-TIME BLOGGER

Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.

What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.

(Of course, not all marketers work at marketing companies, but the stats are still interesting--how many companies in any industry can afford to hire--or already have--a full-time blogger?)

Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.

10. 25% OF FACEBOOK USERS DON’T BOTHER WITH PRIVACY SETTINGS

We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a kerfuffle over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.

But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don’t even look at their privacy settings.

Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and adjust accordingly.

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