7 Unconventional (and Sneaky) Ways To Generate More Traffic For Your Website

I remember when I first got started in online marketing I read a stat that blew my mind. 

At the time, your average American internet user was visiting 50 different websites every day. To me, this stat meant that there are 50 ways to get your message in front of the right people every single day.

Now, we all know that marketing is about more than finding the right market, it is about bridging the right message with the right media at the right time.

How many different ways do you currently drive traffic to your website?

Or, for that matter, how many different ways do you market yourself to find new customers? If you are using more than 3 unique strategies, than you are in the minority. Most businesses depend on 1-3 sources of traffic and customers.

The truth is though, there are probably close to 15 unique ways you can be finding customers, and easily as many if not more ways to generate targeted traffic for your website.

Previously I shared with you somegreat strategies in this post about Insurance Library.  Where I discussed using Q&A sites to find prospects.

You no doubt read my big list of ways to generate traffic for your website, but in  this post I want to focus on some unconventional strategies.

There is a clever traffic generation click that sneaks up on prospects in a friendly, yet unassuming way.

Basically, you need to come up with an excuse to engage someone in conversation, and than leave breadcrumbs for them to follow to reach and click on the site you want them to.

A classic example is to engage with someone in a blog comment, or on a social post they made. Odds are, they will likely notice you and click through to see who you are. I know I do this all the time.

But, you can take this a step further with some clever sneak attack strategies.

1. User Testing - Sometimes user testing can cost $30+ each, but there are much cheaper options, some even free, like asking in a forum or on reddit for a site review and critique. More importantly though, asking people for feedback is the perfect way to get noticed. A couple years ago, I was consulting for a new user testing company and my recommendation to them was to run user tests to acquire customers. Basically, they would pay a user testing service to have their users test the website, and since the website was targeted to user testers, he was able to reach very targeted traffic. Nowadays, with user testing you can set all sorts of requirements and criteria, which help you reach the right people at the right time. This strategy actually works for many other industries as well. After all, someone running user tests to make a few bucks online is probably also interested in making money online opportunities, ,many might even be willing to be affiliate marketers or social ambassadors, etc…

2. Design contests - Sites like 99Designs let you create a design content where hundreds if not thousands of designers will notice your ad and many will compete to win the contest you post. If you were launching a freelancer website, this would be a great way to get noticed by your target market. If you are launching a marketplace for designs like CreativeMarket, this would be a great strategy to reach your audience. This also works for other freelancer networks.

3.  Linking to sites you want exposure from. I notice any new links that point to my blog. In fact, the moment I see referral traffic from a new source, I will spend 5-10 minutes researching exactly who is linking to me and not only do I discover new products and services, I also discover people worth building a relationship with. Even without a link, I have Google Alerts set up for my name, and my different company names, clients names, etc… In fact many people have social media listening/monitoring tools setup as well looking for brand or name mentions. These are great strategies for reaching influencers. Trust me, most of them will notice.

4. Job Websites - If you are trying to reach prospects, one of the best ways to get noticed is to post a job online. Thousands will see it, and the posting cost will easily be covered.

5. Classifieds websites - Post a gig or a job, or even an item for sale. Just think about which sections will reach your audience and post something related. For example, if you do landscaping, maybe sell a used lawnmower on craigslist and nextdoor.com and you will reach local prospects who will now know you exist. Don’t forget that there are literally hundreds of niche websites that offer classifieds for specific industries and verticals. I sometimes browse the job board on problogger looking for writing opportunities, but I’ll often discover other marketing blogs or websites that are relevant to me.

I think its important to note that you still need to be authentic with your engagement. Most people can sniff out a sales pitch from a mile away.

As Dan Kennedy says, never underestimate the skepticism of your market. You can assume whatever you want about them and their intelligence level, but…NEVER UNDERESTIMATE THEIR SKEPTICISM! This is the reason you should be forthcoming about any flaws in your business and possible objections your prospects may have.

What are some other websites you can think of to sneak up on your audience without screaming for attention?

However, my personal favorite sneak attack traffic strategy is “Consumer Surveys.”

For about 10 cents an answer, I can ask anyone a question through Google Consumer Surveys

You can do something simple like which of two logos do you prefer. This will not only give great insights, but will help you reach your audience in an indirect way.

In fact, for fifty cents an answer, you can ask a qualifying question first. For example, you can first ask, do you own a website, and than ask your survey question. Just make sure to include details about your business in the question, so they are exposed to your brand in an authentically engaging way.

Think about all the websites your targeted persona’s visit and think about all the different ways you get in front of them inconspicuously. I bet you can come up with a dozen ways, many of them free, that you can sneak up on your audience and engaged them authentically.

Now, for the best strategy of them all… Numero Seven…

7. Integration partners with other websites.

The most valuable traffic I have ever found online is getting traffic from an industry peer who gives out your content to their audience. Guest posting is a simple version of this, a much more effective version is giving away free bonuses of your content with the purchase of a related product from an industry peer. Not only do you reach your audience for just the cost of content, and not only do you get instant credibility by having them share your content, but you reach people who are actively demonstrating a willingness and ability to buy a related product. There is no other way I know to actually reach prospects who demonstrated and ability to pay and a willingness to buy.

With that in mind, you should know that I discover new companies all the time by browsing zapier, ifttt and other sites that connect API’s to see who they integrate with. Same goes for Marketo. They list all sorts of marketing apps that integrate with their system. It’s called Launchpoint, and it is full of excellent marketing tools. So, if you have some sort of software, integrate with Zapier, Integrate with other platforms, especially universal ones, and you will see it drive all sorts of targeted traffic your way.

I have easily spent over $10,000 over the years with companies I discovered by browsing the directory of services that integrate with the services and apps I currently use and many that I don’t even use, but may want to in the future. Integrate and you will not only add a new access point to your system, but you will get lots of free marketing and exposure to extremely qualified prospects.

Good Luck!

 View Source Here

22 Social Marketing Tips Your “Social Media Expert” Won’t Tell You

“Social media experts” are great at tweeting and joining the conversation. But they’re terrible at marketing.

You know, the kind of marketing that actually matters. Like generating leads, increasing sales, improving customer retention, and growing your business.

Social media isn’t an isolated “thing”. It should help you accomplish all of these goals. But if you follow their advice, then you’ll have an “active” Twitter account and little else to show for it.

Here are 22 social marketing tips you can use to help grow your business.

Start Right

1. Start with a Goal: Why are you blogging? What are you doing on Twitter? There are only three acceptable answers: (a) increase brand awareness by growing your reach, (b) build customer loyalty by providing more support, or (c) increase sales by getting more people to purchase, more frequently. Don’t even start unless you can answer this question.
2. Ignore Your Competition: Trying to benchmark other people’s Fans and Followers is a fools game. You’ll start making bad decisions because you’re trying to “keep up”. And when you make bad short-term choices, your long-term success will suffer. The best tactical ideas and campaigns haven’t happened in your industry yet. So use arbitrage marketing to figure out what new, untapped opportunities you can seize and gain an early lead. Look at what people are doing in other industries and try to experiment with similar tactics.
3. Don’t Be on Every Social Network: Community management will deplete all of your resources. Each social network you manage will cost you exponentially more time, money and energy. And contrary to popular belief, social media isn’t free. It takes tremendous resources to do it properly, and has an enormous opportunity cost. Soprioritize one or two networks to see the biggest growth.
   

   Don’t Make Excuses

4. You Do Have Enough Time and Money: People always claim that they don’t have time or money to invest in social media. But the truth of the matter is that you can’t afford not to. If you’re short on time, then hire a virtual assistance and outsource your lowest level tasks. Or invest in resources that will speed up your learning curve. If you’re short on money, then you should have more time to spend on content creation or networking. Set an easy, actionable goal like 2 extra posts each week, or reach out to one blogger a day. And do an informal audit of how you currently spend your time. You’ll be amazed at the time wasted and the opportunity cost your time could be worth.
5. Being Efficient Doesn’t Mean You’re Being Effective: Social media is wonderful, but people confuse busyness with effectiveness. Start with a goal, reverse engineer how you’re going to reach that goal, identify your highest ROI activities, prioritize and set boundaries, be disciplined and accountable to others.
6. Have Relentless Focus: When you’ve identified one main business goal, every online strategy and tactic will need to support it to get the highest ROI. And sooner or later, you’ll have to make a tough decision. You’ll need to divide your limited resources and choose what you’re going to do (and what you’re going to ignore). But you’ll see that this decision is easy when you have a goal. Your social media use will now have a purpose. And you’ll find that you do have enough time for it’s strategic use.
   

   Set Yourself Up for Success

7. Be a Publisher First: Online marketing can’t exist without content. No SEO. No email marketing. No social media. That means you’re in the media business. So you better start learning how to create valuable content. Check out Red Bull, American Express andLowe’s for good examples.
8. Understand What Motivates Your Audience: “Industries” or “businesses” aren’t boring – the people who say that are. Nobody cares about your business (or mine!). People only care about themselves (including you and me!). The way you come up withblog content ideas is to understand your audience, and the benefit your products or services give them.
9. Don’t Overemphasize Tactics: Oprah isn’t good at social media because she’s a Twitter guru or Pinterest expert. She understands (a) what her audience wants, and (b) uses these new tools to create a repoire to get them to trust her more and stick around longer. Once you’ve identified the goal you’re trying to reach, then you need to create marketing objectives and a strategy that will deliver on these promises. Tactics help you accomplish a strategy. But they can’t increase revenue or decrease costs on their own.
10. Crown a Dictator in your Organization: Bureaucracies and politics kill action. Even getting someone to make a decision can take weeks. But be careful of HIPPOs – where the highest paid person’s opinion reigns supreme. Instead, companies need to findchampions with a history of success, and who prefer data-driven decisions over political ones.
    

    Be Unconventional

11. Be Lazy: Connecting one-to-one is great. But it doesn’t scale. Instead, you should be lazy and make people come to you. Create content, provide expertise, or use money to put yourself in front of communities of people – and give them the chance to find you.
12. Do Less: Spreading yourself too thin will give you average results. If you want to grow, then get good at creating content (or hire someone to do it). Then contribute articles to top media properties in your industry, or speak in front of organizations (for free!). You’ll get real business leads (first), and build a social media following (second). All with one investment of your time and money. Exactly the way it should be.
13. Ignore Trends: Trends are like waves in the ocean, they come and they go. Pinterestmight work for some businesses. But for others, it’s a waste of time. It has the (a) wrong kind of traffic, (b) not enough users, and a (c) demographic mismatch. Instead, focus and invest in the fundamentals – like your blog and email marketing.
    

    Be Original

14. Have a Voice: People don’t want to connect with faceless corporations. They want to connect with real humans. But a lot of companies still don’t understand this. No one will like, trust or respect your company in the long run if they can’t get straight, honest feedback in a timely manner.
15. Take a Stand: In his TED talk, Simon Sinek said, “People don’t buy what you do, they buy why you do it”. Think about the special companies that you like and admire. They start with “Why”. They tap into a bigger cause than themselves, and that emotionally connects with people. If you only sell “What” you do, then you’re going to be stuck selling commodities and you’ll always compete on price.
16. Declare an Enemy: If you’re going to have a voice and take a stand for something, then by default there has to be examples of people, trends, business philosophies or companies you don’t agree with. Again, you’re not marketing to everyone. You want to attract those who share your worldview. And one of the best ways to get people to commit and emotionally engaged is through sharing a common bond, or defending yourselves against the same threat.
    

    Measure the Right Things

17. Twitter Followers -> Email Subscribers: Twitter is a great communication channel. It helps you contact and stay in touch with anyone you want. But it doesn’t directly make you real money. Email marketing is still the most profitable online marketing channel.
18. Facebook Fans -> People Talking About This: Facebook’s EdgeRank was designed to keep companies from spamming their “fans”. So it only allows you to reach the fans that actively engage with your brand. “People Talking About This” is the closest metric you have to increase your “viral reach”. The higher that number goes, the better chance you have of reaching more people. And the bigger your page will grow because you’ll start reaching more “friends of fans”.
19. Forget about Blog Comments: The 1% rule of the internet is a general rule of thumb that says most people (90%) will consume content, while very few will interact (9%) or create it (1%). This is even more lopsided when you look across different industries. People in these warm and fuzzy industries are extremely active in creating content, and will leave more comments than the rest of the world. So the type of person each industry caters to says more than the actual, real engagement.
20. Klout -> Net Promoter Score: Klout is like the stereotypical pretty girl in high school, she looks good on the outside but lacks substance on the inside. Do you really want to know how satisfied customers and fans are? Then ask them to take the Net Promoter Score. It’s one simple question that will only take a few seconds, and it’s vastly more accurate than Klout.
    

    “How likely are you to recommend to a colleague or friend?”
    Your Net Promoter Score equals the percentage of Promoters (9s and 10s) minus the percentage of Detractors (0 through 6) (7s and 8s are “Passives”, and are left out).

    
    

    Have Perspective

21. Have Realistic Expectations: People are too impatient. You can’t throw a Hail Mary pass in the last minute of the game and expect to win every time. Marketing and sales only work if people trust you. And that process takes time. In the simplest terms possible, there are two ways to market online: (a) use advertising to “rent” attention, or (b) use inbound marketing to “earn” attention. But both are going to cost you something. If you don’t have the time or energy, then you need to spend money on advertising. If you don’t have money to invest, then you need to spend time and energy in creating content, building relationships, and learning how to get people to find you.
22. Go Beyond Facebook and Twitter: Social media (and internet marketing) at larger companies is easy. Extremely easy. It’s easy to build Twitter Followers and get people to engage with you when your company has been around for decades. But it’s extremely difficult to transcend those networks and get the whole organization aligned with how your consumers shop today. Social media success transcends your Facebook page or latest Twitter promotion. It’s a new way of doing business and it starts with your DNA, your product or service, and your people. So if you want to improve your social media presence, then start on the inside of your organization first.

Conclusion

Social media is much more than “engaging in the conversation”.

It’s a new way of doing things, and a new set of tools to help you do it. But the same marketing fundamentals apply.

You need to gain attention, build trust, and keep people engaged longer.

Because in addition to growing your “social media presence”, you’ll also be able to get more traffic, bring in more leads and create more happy customers.

View Source Here

The 7 Secrets of Internet Marketing

Businesses are spending more and more of their marketing dollars on Internet marketing. And while some aspects of Internet marketing are the same as traditional marketing, others are not. Here are seven things you need to know for your Internet marketing to be successful.

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Looksmart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.

3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.

View Source Here

#OurABC: Channel in Social Media Rebranding

ABC latest channel to tap into the social media buzz and paves the way for TV future.

The Aussie branch of ABC is under-going a fresh rebranding operation in the hope to promote channel/audience inclusion and interactivity.

ABC's main channels, ABC1 is the channel facing the new changes, starting with the new name of ABC. While the new name isn't anything to write home about in terms of creativity, the rest of the rebranding operationpromises to make waves.

The use of the hashtag #ourABC is the main talking point and the vocal point for the rebranding campaign; a campaign that the broadcaster has labelled "bold, simple, raw and real."

guardian.com

The hope is that the new hashtag tagline will emphasise "inclusion, togetherness and connection"according to ABC's head of marketing and communications.

The channel's new image is also set to include new idents featuring everyday ABC personalities along with anew 'channel anthem' of 'Throw Your Arms Around Me' by Hunters and Collectors.

The rebranding coincides with their new look website which is set to launch on July 20th.

Speaking about the channel's new image, ABC's director of television, Richard Finlayson said that "Now more than ever, ABC Television needs to be relevant." 

With almost everyone sharing their thoughts and opinions online, it isn't hard to see the reasoning behindABC's new way of thinking. They are beginning to tap into where it's audience are coming from, and where they will go to express their opinions on the channels programming. It is a clever and innovative way of keeping up to date and relevant to their audience and it can't be too long before other channels across the world follow in ABC's footsteps.

View Source Here

How to Integrate Psychology Into Your Marketing

How do you market your company? You probably try to optimize your site for search engines, try some content and social media marketing, test out a few paid ad sources, and maybe even focus on conversion optimization.

Although those tactics can help you boost your sales, you shouldn’t focus all of your time on traffic generating strategies. One of the most effective ways you can boost your sales is to integrate psychology into your marketing.

But before I get into how you can leverage psychology, lets first define it:

Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Now that we are all on the same page, here is how you can integrate psychology within your marketing:

Tactic #1: Get people to commit before committing

Let me explain what I mean here. There are two ways to think about a commitment within your online business. The obvious one is a customer buying your product or service. The less obvious one is to get the customer to be mentally prepared to buy from you.

If you get your visitors mentally prepared to make a purchase on your site, they are much more likely to complete the purchase. And the easiest way to do this is through your website copy.

A good example of this is Unleash Your Thin. Dr. Jonny Bowden uses this copy on his checkout page to get you to commit to the purchase:

Jonny is really smart because not only is he getting you into the mindset of buying, he is also getting you to grasp that there is little to no risk committing because he will refund you your money if you are unhappy. Plus, he added a “check box” to give you the feeling that you’ve already checked the box and approved buying the product.

Unleash Your Thin isn’t the only company that is doing this. Gym Junkies used similar messaging with their software application and were able to increase sales by 16%.

Tactic #2: Future pace

The real estate industry is well known for future pacing their customers. Real estate agents will constantly drop lines like “when you have a BBQ in your new home, make sure you invite me”… even before you make an offer on a home.

What they are trying to do is to have you focus on the future outcome and not the purchase. Once you get hooked on all of the things that will happen if you go through with the purchase, you will be more likely to make the purchase.

You can also do this online with your marketing copy. Here’s a good example of how we do this at Crazy Egg:

By using the word “when”, we are assuming that you are already going to use Crazy Egg. If we didn’t want to future pace, we would have used the phrase“what do you get if you use Crazy Egg”. But by using future pacing within your copy we’ve found that it increases sales by 5% to 10%.

Tactic #3: Make people work for it

Just because you are selling something, it doesn’t mean anyone can have it. You can choose which customers you want to sell your products or services to by putting up roadblocks. Although this may seem counter-intuitive, in many cases it makes people work harder to buy your product or service.

If you look at the screenshot above, you’ll notice that Six Pack Shortcutsmakes you go through a mini quiz to qualify you. What a lot of companies have learned is that if they make you work to buy their product, instead of just driving you to a page where you can add the product to your shopping cart, you are more likely to convert into a customer. Why? Because they made you feel that you are one of the lucky few who made it through.

The funny thing about this method is that I’ve seen it increase and drop conversions drastically. When I tested it out on sophisticated audiences like Quick Sprout, I saw an 18% drop in conversions.

But when I tested it out in non-sophisticated markets, I’ve seen an increase in conversion rates by up to 31%.

Tactic #4: The Power of Why

What’s the one thing that all kids do? They ask a ton of questions, right? And if you don’t answer their question with a sufficient answer, what happens? They keep asking it, right?

Your visitors are the same way. The difference is, if you don’t answer their questions, they don’t ask them again. They just leave.

Psychology is about understanding your customers and how they think. If you can survey them, you can figure out the concerns and questions they have. Some of these questions may be as basic as:

• Why is your product or service so great?
• Why should I buy from you?
• Why should I stay on your site?

Within your copy, you should focus on answering all of these “whys” your visitors have. But the responses you give them have to be really good because if they suck, people will just leave your site.

Let me give you an extreme example…

“Stop taking two and three plates of food,” my mother said to me angrily.

I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of those calorie-ridden platters. Waylaying different waiters, (so I would not be recognized), I’d polish 3-4 plates without blinking an eye.

Mom wasn’t impressed, and told me to stop and desist.

“Why?” I’d ask. Her stock reply was always, “It’s bad manners to do that.” This Dustbin Hoffman (yes, I do mean Dustbin and not Dustin) act obviously got her goat, but it left me unfazed. It must have bugged her more than I expected though, because in a short while Dad was peering down at my food-stuffed face.

My question remained unchanged. “WHY?”

“If you invite a hundred people to a wedding, how many would you cater for?” he asked. “A hundred,” I answered, proud of my analytical genius. “If you ate four plates,” he continued, “how many would remain?” He prompted quickly, “Ninety-six right?” I nodded vigorously. “That means some people don’t eat. If you’re so hungry, we can go out after the wedding and get something to eat, but don’t deprive others.”

In that example, the dad made sense. He made so much sense that the seven-year-old boy listened and didn’t have an issue with the answer.

If you don’t give a good explanation every time your customers ask “why”, they’ll just leave.

If you are looking for a good web-based example, check out how we answer the question of “why should I use Crazy Egg instead of Clicktale”.

The response is so thorough that potential customers don’t ask us the question anymore.

Tactic #5: Build up anticipation

Would you rather go to a club that doesn’t have a line or one that has a line? The one with the line, right? Because if a club doesn’t have a long line, it can’t be that great.

Making people wait before you let them buy doesn’t just increase your chances of getting a sale, but it also lets you charge a premium for whatever you are selling. Just look at Apple: not only are their products expensive, but people wait in lines over night to buy their products.

There are a few strategies you can use to build up anticipation:

• Time delay – don’t give people what they want right away. Make them wait days, weeks or months to buy from you. A good example of this is I Will Teach You To Be Rich site. Their subscribers are told about offers but typically don’t have access to buy them until the 30-day mark.
• Applications – usually you are the one who is doing the selling, which, as you already know, doesn’t work too well. You can switch things around and build up anticipation by making people apply to buy your product or service. You’ll find that people will try to convince you to sell your product to them with this tactic.
• Drop hints – Apple uses this strategy really well because you’ll see hints of what their products will look like or the features they will have, but you don’t know everything about the products until they want you to know about it.

Conclusion

You don’t have to make big changes to get big results. Making small adjustments to how you do your marketing, or how you portray your message, can have a positive effect on your sales.

As you learned above, replacing simple words like “if” with “when” can increase the number of sales you’re making from your site.

So, what do you think about integrating psychology into your marketing? Are their any other psychological tactics that we all should be using?

View Source Here

Secrets to Achieving Amazing Internet Marketing Success

So, you have a website. You're now ready to get into online marketing of it, correct? Well, now is a great time. You probably have a lot of questions on how to start and what to do, but don't fret, this article can help. Listed below are some tips that will help you get started with your online marketing.

If you run multiple business websites do not neglect the value of cross-promotion to your online marketing efforts. It is likely that your different websites share some common values, so visitors to one site will be interested in another. Make it as easy as can be for potential customers to jump from site to site to examine your full range of offerings.

To build relationships with your potential customers, it's important to get involved with social media. Sites like Twitter and Facebook, along with community forums, offer you unique ways to engage directly with your consumers. Social media may not lead to immediate sales, but it certainly will help you build brand awareness and long-term growth potential.

Add special features unique to members that keep them constantly aware of new updates on the site. Provide them with valuable emails and newsletters which will make them appreciate the website. They will be happy to return to the site and use the affiliate marketing when they know that they are continuously being treated to great content.

Always check your site for broken links before doing a website marketing campaign. How humiliating would it be if you run a successful marketing campaign and then customers have the worst experience ever on your website due to broken links? Make sure you check for grammar and spelling errors as well.

An easy way to remind your current customers about your store and also, to tell potential customers about your store, is to send a press release. You can announce sales, new products or just remind your customers to come back and shop. Anything that brings your company to the front of your customer's mind, can really help your profits.

Every successful Web marketing business needs a plan that includes a way of tracking what works and what doesn't. If you don't know where your traffic is coming from, you can't do more of the same. Once you find out what specific content or promotion is bringing in the most money, you can do more of that.

When doing any form of online marketing, don't forget to include a call to action, wherever in your content that you want people to take an action. Novice marketers often neglect this and that's part of why they don't succeed. Your whole marketing strategy should not be calls to action, because then people feel like you're treating them like walking wallets. However, it's also not much good to you if you focus on creating quality content without any calls to action. Use any call to action, strategically.

Make sure that anything that you claim on your blog or any other place online is purely factual information and not inference. Posting things that you are not sure about can backfire if your readers find out what you are saying is not the truth. Do some research if you are not exactly clear on the topic.

Use social bookmarking sites to your advantage. Unlike regular bookmarking, which saves to the browser, social bookmarking saves to their personal page. Many have an option to bookmark a page publicly, allowing their peers to see who they have bookmarked. This is a great way to increase your visibility among your target audience.

Blogging is an important component of any web marketing strategy. By creating a blog, you are able to have conversations with your customers. Your thoughts and opinions can help visitors to your website identify with you, and you can also use your blog entries as an opportunity to help optimize your site for search terms.

Look at your website, you may love it just because it is yours, but there is always room for improvement. If you are not open to the idea that your website can be improved, you will not have the website you desire and others want to visit. Not one website is perfect, and all websites can improve.

Now you are much more prepared when it comes to affiliate marketing. You thought that you were ready before, well look at you, now! Hopefully, the tips that were provided gave you some pointers that will help you get started with your online marketing plans, so that you can begin marketing your website like a pro.

View Source Here

5 Smart Solutions For Women Entrepreneurs on The Go

This week I’m writing to you from my childhood home in Charleston, West Virginia where I’m caring for my aging parents who are health challenged at the moment. Today, I’m going to share my best tips for running a business when traveling. With all the new gadgets and apps available to entrepreneurs today, business on the go is a snap.

Maximize with Mobile Devices – The beauty of technology today is mobile devices are small, weigh very little and make business on the go accessible. There is a range in pricing but with cloud based software like Google Drive and Dropbox (no cost to less than $9 per month) you don’t need the storage capacity which historically made laptops and desktops more expensive. I currently use a desktop in my office and an iPad for travel. I gave up the laptop a few years ago as I wanted to relieve my shoulders and back of any extra weight during travel. I use a Sena external keyboard that’s compatible with my iPad, however there are a wide range of choices which make typing documents (like this article) easy and fast.

Activate your Apps – I’m continually surprised on a daily basis by the variety of no-cost to low-cost apps you can access for your business. There seems to be an app for just about every need we have – from meditation to productivity, there’s an app for you. I use the Cozi app to keep our busy family organized when I’m traveling. Everyone in the family can access the app to check-in and see what’s happening each day. You can color code each family member to make it easy for them to identify their schedule for sports and after school activities.

Outsource to Office Supply Stores - Whether it’s Staples, Office Max or your local small office supply store, let them handle your printing needs when you’re traveling. I emailed a document to the local Staples here this morning and it was ready in minutes and cost pennies.

Hooking up – I find the placement of electric outlets in hotel rooms interesting. They never seem to be quite where you need them for easy access and to make your work time more productive. That’s why I carry my own extension cord with multiple electrical outlets attached. I can set up my mobile office in the room where I’m most comfortable and have access to all my devices at my fingertips.

Charge it – I carry two chargers when traveling (one for my iPad and one for my iPhone) to ensure that both devices have a full charge at all times.

Get smart and take advantage of all the no-cost to low-cost mobile tools to help your business stay the course and create momentum no matter where your travels take you this holiday season.

Anything is possible. Everything is waiting for you.

View Source Here

SECRETS OF INTERNET MARKETING MILLIONAIRES! ~WHAT 97% OF MARKETERS DON'T DO

Everyone wants to know the secrets of Internet marketing millionaires to be successful. Some of the secrets of Internet marketing millionaires you may already know, but are just not taking action on or have not realized how important it really is. Not long ago when I was a struggling Internet marketer, I ignored some of the things I thought was small and I didn't start getting results until I realized how important those things I though were small, really were. So the first secret of Internet marketing millionaires is your mindset and controlling your thoughts. Your mindset and thoughts are important because it controls what you believe, what you believe controls your work ethic and what you produce, and what your produce controls your results. That is why you must work on yourself everyday. This is the first secret you must understand and take action on. 

Internet marketing millionaires also surround themselves with other successful people. This was so important and a big key to my success online. You must surround yourself with other successful people because this will keep you creative and keep you continuously stretching to reach higher goals. The people you surround yourself with also affects your behavior and the way your think which has an enormous influence on your success. If you have no other like minded people to surround yourself with, then reading books written by successful people is what you should do. Doing this is like sitting down with these great minds in person. This is something that Internet marketing millionaires do and something you must do if you want to be successful online. 

I want to keep this article about secrets of Internet marketing millionaires short. I just wanted share some of the most important, but most ignored secrets that may be the reason you may not be getting results in your business. Both of the steps explained in this article is exactly what you must do everyday to be successful online. I sincerely hope you received value from this article. Take care and take action. 

View Source Here