10 Fantastic Free Ways To Get Customers to Your Website

Here are ten ways you can get new customers to your website, using the free resources available on the Internet. There are many free Internet sites where you can get in touch with potential customers, if you reach out to them. You’ll be surprised how effective they are. Yes, they’re free. You don’t need big bucks to see big results. 

1. Use Free Social Media to Get Customers

• Use the online social media sites to introduce yourself, your business and your products. Over time you will build brand awareness among people there. Set up your MySpace page, your Twitter account, your LinkedIn, Facebook, Friendster and Hi5 profiles, and link each of them to your website. Facebook offers business pages, too.
• Post pictures of your products at Flickr.com and Photobucket.com, together with your profile, description and a link to the website. When you choose your screen name for these online accounts, you might want to use the domain name of your business site, like JoesHVACDotCom.
• A number of online bookmarking sites offer you an online community of people, such as Digg, StumbleUpon, Ask, Google Bookmarks, Reddit, Blogmarks, Simpy, Delicious, Kaboodle, Blinklist, Live, Slashdot, Magnolia, Spurl, Technorati, myAol, Yahoo Bookmarks, Furl or Newsvine. When you post an article of interest to customers on your website, bookmark the article at some of these sites.

2. Try Free Guerilla Techniques to Get Customers

Explore guerrilla marketing techniques that require only time, energy and imagination. Choose a new promotion, and spread the word about it on your social media sites. Depending on your business, you can offer online seminars, free samples, free consultations, and product video demonstrations. Perhaps it makes sense to give away a free toolbar, screensaver, game or utility, all of which can be branded for your business. Many websites get new customers when they give away free coupons. You can promote the coupons on Twitter and on other social media. Give your customers more service than they expect. If your employees have idle time, offer the customer free product assembly. Use your website to introduce yourself to the customers and share your product expertise with them. 

3. Visit Online Groups to Get Customers

Visit the online groups for more free opportunities to introduce yourself. See if Google Groups or Yahoo Groups has a topic that fits your area of interest. Group members will appreciate your help and advice. Build your reputation as an expert in the field, and group members will turn to you when they are ready to buy. Also, participate in related online forums where your expertise will be useful to customers. 

4. Write Online Articles to Market Yourself

• Write an article about your field of expertise. It could be a helpful "how-to" article about using your product, or an explanation of the benefits of your product. Then submit your article tor one of the many online sites, like ezine.com, that accept free articles. You’ll automatically get a link back to your business website along with free publicity.
• Write a press release and post it online. The topic could be your website expansion, your new product line, a new employee, or a charitable project. Include links to your online website and submit it to the free press release sites online. Check out sites like 24-7PressRelease.com, PRLog.org and 1888PressRelease.com. Email your press release to your local newspapers, too.
• Find your business niche on Wikipedia, WikiTravel, and other wiki sites, and become a contributor. You might be able to link to your business site as a reference. It's one more way to keep your name in front of the online public.

5. Optimize Your WebSite to Get Customers

Use the help of search engines to get more customers to your website. Make your website friendly for search engines. The technique is called search engine optimization. Just by changing the title of your page, its description, or your introductory remarks, you can double the traffic to your site. The traffic sent by search engines is called organic traffic, and it’s free. More traffic gets more new customers to your website. 

6. Take Advantage of Free Business Listings

• Use the Google Local Business Center to create your free listing. When potential customers search Google Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products. It's easy, it’s free, and you don't need a website of your own.
• Proofread your business listing in yellowpages.com.
• Check the local online telephone listing for your business, and correct it if necessary.
• Make sure your Yahoo city listing is up to date.
• Submit your website to The Open Directory Project, dmoz.org. This directory is maintained by humans, and getting in is difficult, but the search engines rank your site higher if dmoz lists it.

7. Use Free Online Blogging to Get Customers to Your Website

• Locate Internet blogs that cover topics related to your business. Leave comments on the blogs, and use your business domain name as your screen name; for example, AngiesCookiesDotCom. Your blog comments provide an additional link to your website. You can pick up free traffic from these links, too.
• Read more blogs. Set up your feed reader with the names of good blogs. A feed reader saves time by letting you skim the headlines of new articles. Whenever you have a spare moment, read something in your field. New ideas are always hatching online.
• If you enjoy writing, set up a blog for yourself. It can be a part of your business website, a page where you write informally about related activities and allow your personality to shine. A business blog is a great tool to build traffic and get customers to your website.

8. Use Free Internet Tools to Get Customers to Your Website

• Set up and verify a Webmaster Central Account at Google.
• Submit a product to Google Base. Google Base lets you submit pictures and describe your items with detailed information called attributes, which will help customers find your content more easily. You don’t even need a website to take advantage of Google Base.
• Install Google Analytics on your site, if you don't already have it. Google Analytics is helpful and free. You’ll learn more about customer behavior when they get to your website.
• Set up a CrazyEgg heat mapping test for your most important pages, to analyze what part of the page a customer looks at and clicks on. The results will help you rearrange items on your pages to maximize visibility.
• Show your customers how to find your physical store by adding a link to Google Maps on your website.
• Set up a MyBlogLog account for your blog or your website. When you put the MyBlogLog widget on your website, your customers can see avatars (small photos) of each other. The use of avatars helps build a sense of community among your customers. There are many such widgets available free online.

9. Create a Video to Get Customers

Convert a slideshow of your products into a video and upload it to Youtube or MetaCafe. Be sure to optimize your title and descriptions to get the most traffic from search engines. Set up your own channel on Youtube. With YouTube hosting your video and supplying the bandwidth, embed the video into your website. The link from YouTube will get more customers to your website. 

10. Try Pay Per Click Advertising to Get Customers to Your Website

No, Pay Per Click advertising is not free, but it can be very inexpensive. Signup is free. When people search for the products you sell, your PPC business ad will appear on the search engine report. With PPC, you only pay when a customer clicks on your ad and comes to your website. Each customer who comes to your website costs you only a few pennies. You can set your advertising budget as low as $1 per day, and turn your ad campaign off and on whenever you wish. You can easily track your Pay Per Click customers to see if PPC brings you more sales. The largest PPC advertising networks are those with the most popular search engines: Microsoft Ad Center, Yahoo Search Marketing, and Google Adwords. 

I hope life brings you much success.
I wish you a very happy day. 

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Psychology of Online Buyers – Web Design Tricks for an Online Store to Sell More

We are constantly manipulating human consciousness as everyday life as in business. Skilled craftsmen of a psychological impact turn us into docile audience, ready to purchase each advertised product. Online commerce thrives due to numerous methods of suggestion and direct persuasion.

First of all you need to study the ways of interaction between your website and visitors. Various surveys will be really helpful; by the way you can install heat-map plugins onto your website thus track most interesting content.

These observations will help you understand wishes of your customers and using engaging techniques given below you will increase their interaction thus you’ll enlarge your sales.

Further we’ve provided numerous psychological techniques that will stimuli your sales. For the sake of your shop learn to use these approaches and soon you’ll have a positive result of your work.

Use the knowledge of the general psychology of mass consumer

It’s known that standard selling methods, which work for supermarkets are the main strategies applied by online shops. Profit and number of visitors who make a purchase can be increased using uncomplicated marketing actions, such as:

1. Place most profitable products to the best positions;
2. Combine complementary product samples (wine and cheese, slippers and pajamas) in one category;
3. Display them on a single page of search results.

And how close do complementary products coexist for you, – put them at least in a row to draw user’s attention to the fact that they may need one of those.

Start from small things

Analyze user reaction to each and every minor change in design:

1. Changes in shape/color of buttons;
2. Changes in color of content and background image in the header.

Free Google Website Optimizer is a great tool designed to help you ease website testing quality.

Promotion, variation of prices and interest rates

Have you read “Marketing Experiments” by Dr. Flint McGlaughlin, he said that most consumers perceive the price stated first in a row, as average and standard. That is, when announcing the sale “with discounts from 15 to 30%,” you need to realize that people will expect 15% discount on larger amount of products, and 30% for just a few ones. That’s why it’s really important to state in the header the phrase: “discount up to X%” and in general use the phrase “up to” not to confuse people. By the way, did you notice that “to” sounds more convincing than “over”? If you specify prices in dollars, better inform your visitors of minimum values, like starts “from $15″, which looks much more attractive than “$15 – $40.” However, using such ambiguous wording, you probably should ensure the availability of footnotes, which set out the terms of discounts, and set them out very clearly. Otherwise, you may experience some fracas with those customers, who didn’t delve into the matter, and the page where they can be addressed, will be an excellent proof of your innocence.

Buyers are susceptible to offers of free shipping, and can even prefer $15 shipping to a $20 discount. Try to benefit from these oddities of human thinking. Skillfully manipulating the figures and percentages, you will attract people with enticing banner ads, themes, messages when sending newsletters, etc.

I guess you’ve seen following price tags: $99.95 or $49.95. The trick is in subconscious perception of these numbers, they are closer to $90 or $40 thus against all logic, they do not distort the real value of this amount. A series of experiments showed that the goods price at $9.99, were sold twice as much as $10.00 ones! Incredible, isn’t it? This method is more suitable for consumer-Americans. Moreover, it works much better with certain product groups.

Use the principle of reciprocity

This principle is clearly described in Robert Cialdini’s “Psychology of Persuasion. In short, you wish to provide a service in respond to any courtesy. This behavioral norm has been instilled to all of us since early childhood. Our parents teach us to be polite and show appreciation for any favor, thus making us susceptible to psychological influence. They make us believe that people will not like us if we deny giving a back favor. Sale – is an analogue of the favor, to some extent it requires you reciprocal actions. Online stores offer additional bonuses, discount coupons, more expensive analogues of an exact product, in order for the customers to answer with a courtesy and buy those products. The principle is simple, as breath-in breath-out. And it’s not even the price: if raise it before Sale, anyway visitors will not come and buy.

Beautiful design web store

It’s been proved that nice-looking shop assistants sell more, and the court is more favorable to attractive people. Online store visitors are driven with same approach as judges with lacking opportunity to meet you closer, they rely on the first impression. Human subconscious ingrained an idea that beautifully decorated shops are much better that all other ones.

Use pictures that “have a character”.

Use photos that appeal to your senses, don’t forget that users “find interesting” photos with attractive individuals of both sexes. Allow your viewer to “smell the smoke”, “feel the sweat”, taste the wine and experience the embrace simply looking at those photos.

To make pictures come alive look for moments with beautiful light, pleasing back-round and most importantly, make sure that your pictures convey some kind of emotion: be it sadness, fear or happiness. It is said that eyes are the mirror of the soul so capture what you see in your subject’s eyes. Keep in mind, hands are also very expressive.

First person information presentation

According to the statistics, people are attracted to texts bearing personality imprint.

Imagine this: you open the page of a computer store, you see a bunch of products offered to you in an indifferent and detached manner, it makes you feel isolated all those buttons, images, and registry items. Wouldn’t it be more pleasant to interact with a “cart” that addresses you personally as if it’s human. You need to make your customers feel as if you want to get to know them, or show the human-like face of your brand. Positive feedback scores and chat with the audience in first person adds credibility to you as a professional, outlining your brand identity.

Simplicity and accessibility of “shorthands”

People trust only those things and notions they understand. That’s why; try to present instructions and call-to-actions clearly. Visual clues and pointers to the page of your store should be clearly visible and understandable so that users could easily find what they came for. “Interconnections” between navigation symbols of your website should give a convincing image of your company.

Upselling Offers

What’s an upselling offer? These products are usually placed on the checkout page or directly on the page with description of a goodie. You can offer additional services, facilities, advantages in terms of warranty or delivery to buyers of certain goods. What you need to do? Make an additional premium offers that will sound as real “baits”, in a good sense! For example, upselling products are usually the best choices to meet customer requirements.

Binding of prices

This technique gives you an possibility to vary various values. Prices and package are distributed the way that customers choose more expensive products, thus the difference between these products is not that high. For ex., Amazon.com offers a free “super-economy” delivery of any order worth over $25.

This is how this technique works.

If you offer a choice from three variants of designs: “web version”, “print version only” and “web + print” at prices $59, $125 and $135, respectively, you’ll notice that most customers prefer the third one. However, if you remove “print version only”, you’ll reduce your profits, since most people will choose cheaper “web version.”

Psychology of color perception as a marketing tool

Everyone knows that certain colors naturally affect emotions and human physiology, you always have to consider the characteristics of the environments that belong to your potential visitors. Colors are perceived differently on all continents and almost in all cultures. Therefore, it would be good to find out something about color theory, before you start building the layout of your future store. Competently composed color combinations will help you attract more loyal users.

Some more interesting stuff: Neuro-Marketing tips and tricks

Decision-making Process

Now let’s talk about one more interesting thing, i.e. the decision making. Do you know how humanz make decisions? If you’re not a psychologist-behaviorist, or if you are not studying psychology/behavior of primates, than this part of article will be very interesting for you.

How it works?

Human brain can be divided into numerous parts, ancient ones – that developed millions and millions of years ago and more recent ones – those we’ve obtained when got on two feet. If we did not evolve, we would still look like those proto-primates resembling squirrel from the “Ice-age”.

Decisions we make come from that ancient part of our brain, and it’s called – the Reptilian part. It responds for the basic necessities of survival: sleeping, breathing, reproduction, response to external stimuli and it controls decision-making action. That’s why it’s really important to make some actions that will appear to this part, and use the language that it understands the best. Two other brain sections, the “New Brain” and the “Middle Brain” have a supporting role.

1. The New Brain is a pure logics, it makes deductions based on facts and data, later sharing it with other two parts.
2. The Middle Brain produces emotions. It processes intuitions and feelings, and then shares its discoveries.
3. The Reptilian part is a decision-maker.

Luckily you can always figure out some ways on how to influence even the most stubborn person.

Basically, there are four dead-simple tricks!

• Diagnose the pain – reptilian part “wants” to avoid pain at any cost. Here you need to show how your product will “cure the pain” and “relieve the frustrations”;
• Differentiate your claims – you need a hook that shows how your product stands apart from others, create a real contrast to help the Reptilian part see you as special and decide in your favor;
• Show benefits – show it the gain it will get from choosing your product, you need to demonstrate concrete evidence of your benefits using simple and easy to understand messages;
• Deliver your message – to complete your effective sales technique, your messages and presentations should be filled with visual stimuli and emotions that grab the attention of the Reptilian part and cause it make a buying decision in your favor.

Neuro-marketing Concept

Neuro-marketing is the latest form of marketing study aimed at studying brain’s responses to advertising including messages and images. It assumes that human brain has discrete functional areas that manage consumer behavior which is mostly driven by the subconscious. This advanced technique allows to influence our subconscious. With Neuro-marketing you can develop effective marketing mix that will satisfy consumers better (what is the main objective of marketing). Eventually Neuro-marketing study will be used to customize products and marketing communications according to the brain type of potential customers.

Neuro-marketing study provided marketers with a secret weapon that is focused on making websites more engaging. Some of these tips can be familiar to most of us, but when used together, these tips will be your weapon of mass attraction.

1. Too many choices – if people have too many choices they will not choose at all, that is strange but it’s the fact, the wider the range of products is, the more time user needs to choose the one (you can try to reduce the amount of similar products);
2. Social validation – reviews and testimonials, users consider reviews of other customers more important than those submitted by the experts, or provided by the website specialists (try to engage your customers in submitting reviews considering the products they’ve acquired);
3. Scarcity principle – if something is unavailable it is considered to be more valuable;
4. Food, sex and danger – powerful triggers for action (feel free to use but not overuse);
5. Power of faces – fusiform facial area, part of a brain that makes us focus on the faces of people, when using pictures of people make sure they look right;
6. Story – information that is presented in a form of a story is processed better, you can personalize your fact presentation with your own thoughts if it is appropriate (this will be effective when presenting video reviews of the products you offer);
7. Commitment – by asking small commitments you will get more loyal customers after some time, similar to social validation.

Conclusion

Tips provided in this article will help you increase website usability and user response, when used right they will help you achieve sky-high conversion rate and you’ll get a handle on the best way to present design and content that entices visitors and helps generate business to your company. One thing needs to be pointed out these tips won’t be helpful if you don’t have a solid product or service to begin with, so get that down first. The rest will only serve to deliver it to the consumers successfully.

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How to Get Targeted Traffic to Your Website

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   Publish articles around your keywords on as many sites as possible. There are quite a few article sites that have articles you can use or edit for your needs. Then there are article submitters that will place your article on a bunch of sites at once for you.
   Ad
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   Consider starting a 'webzine'. There are also webzines,(online-magazines), that specialize in articles, and have large memberships that will possibly read your article and hopefully follow a link to your site that you place with the article. Using this method causes links to your site from the sites you've put it on and results in more traffic.
   • Be wary of content farms. Google search is not nice to them.
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   Another great way to get traffic is to join the social sites. They are popping up at an ever-increasing rate. By socializing with others on the net through these sites, everything you join or participate in gives you more people to see your site. And, if you're selling stuff from your site, you'll want to go to the places (interest groups) on the social site where people are interested in what you're selling.
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   Distribute an E-book all over the Internet with your links in it. These can be made quite easily with software you can get by searching on Google or by checking at the bottom of this article for a link. These can also be put on social sites and webzines for them. Again, wherever you put them causes a link back to your site.
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   Set up a blog. These are a very good method for getting traffic to your site and they are free. You can start one at one of many free blog sites. Then you set up a feed for content and then go to other blogs with the same topics or fields of interests and read and comment on their articles. As well a lot allow you to post your article which gives you more traffic.
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   Have a Press Release. There are sites that will send a news type story about your new product or info on your site to a lot of other sites. Some of these are pay sites though, so you have to watch out.
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   Use Google. Google Adwords is the most popular method for traffic. Since they are the top search engine right now it make sense to advertise there if you can afford it. You bid on keywords to get your site at the top of the search when your keyword comes up. There is more involved but it's all laid out at Google. There are a lot of other sites that use this advertising strategy called pay per click or PPC.
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   Submit your site to search engines. Another popular way of getting traffic is with a search engine submitter, where a site will send your link to many search engines at once for a price. The more search engines you want to be on, the higher the price. There are a few free programs you can use but they usually don't submit to too many at once.
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   Buy leads from a lead selling site. These are supposed to be email addresses of people that have signed up to receive offers. You just have to watch that they have good fresh "double opting" leads of people who requested more information about your particular field or you could be marked as a spammer. Some of these sites will email them for you with your own email or you can buy separate leads and use a separate email site for the mailing. There are email programs you can use but then you have a problem that Internet providers usually only allow up to 500 emails per day, and if you're doing it every day they might (rightfully) accuse you of spamming and shut down your connection.
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how to write great marketing copy for your startup

You’ve got a great product, it can speak for itself, right? Wrong. Well, unless it can *actually* speak for itself like Siri or Speak and Spell. The point is, failure to communicate your brand’s message and your product’s place in the market can spell startup death. Here, copywriter Tim Gregg explains how to get the message right…

 

Bad communication is the leading cause of startup failure. For lack of a coherent message, many great ideas never get off the ground. The concept is lost in a fog of clumsy sentences and vague descriptions. No-one gets it.

Copywriting is a skill every entrepreneur should master. You might have the Next Big Thing up your sleeve, but until you can explain it convincingly to a general audience, who cares?

You don’t need a marketing agency or a degree in creative writing – just an appreciation of how language works. Follow these simple rules to write better copy for your website, press release, or email campaign…

Keep it short

Especially on the web. Brevity is the golden rule of online copywriting. The average netizen has a three-second attention span, so cut the bullshit and get straight to the point.

Never use five words when three will do. Look through your copy and delete every word that doesn’t need to be there. Strip each sentence down to its bare essentials.

• Bad: “It’s our pleasure to announce the latest product in our range”
• Good: “We’re pleased to announce our latest product”

• Bad: “The new app we are building is for lovers of music”
• Good: “We’re building a new app for music lovers.”

• Bad: “We specialise in designing beautiful websites”
• Good: “We design beautiful websites.”

Avoid phrases like “there are” and “you can”. Most sentences work better without them.

• Bad: “There are three advantages to using our product”
• Good: “Our product has three advantages”

• Bad: “You can get updates by following us on Twitter”
• Good: “Follow us on Twitter for updates”

Shorter sentences are clear and punchy, and let you fit more information in each paragraph. By writing less you can say more.

Use the inverted pyramid

 

Everyone reads your headline. Most people read your subhead; maybe half read your first paragraph. But less than 20 per cent will read your copy all the way to the end.

So don’t waste your opening lines – that’s the prime real estate. Structure your copy like an inverted pyramid: big stuff at the top, small stuff at the bottom. Your first 20-30 words should answer the most important questions:

• What’s the product/service?

• What does it do?

• Who is it for?

• What’s the USP?

Use the later paragraphs to present secondary features and smaller details. But always state the important facts at the very beginning. Readers should get the gist of your product or service at first glance.

Keep it simple

Big, fancy words are the telltale sign of an amatuer writer. The best copywriting uses plain English and a conversational tone.

Replace big words with smaller ones whenever you can. Sometimes you need two or three small words to replace a big one; other times one small word replaces an entire clunky phrase.

• Bad: “We are embarking on a large project”
• Good: “We’re starting a big project”

• Bad: “We endeavour to provide an outstanding service”
• Good: “We work hard to provide a great service”

• Bad: “Our HQ is located in the vicinity of several major tech firms”
• Good: “Our HQ is near several big tech firms”

Check the thesaurus before using a big word. And never (ever) use those lame corporate buzzwords such as “leverage,” “synergy,” or “value-added”. They mean nothing at all and make you sound like a certified dumbass.

Some pointers on style

Anyone serious about writing copy should read The Elements of Style by William Strunk & EB White. The book is nearly a hundred years old, but the basic mechanics of good writing haven’t changed. For example:

Use the active voice

Sentences in which the subject performs the verb are tighter and more direct than sentences written in the passive voice.

• Passive: “Our service is recommended by thousands of customers”
• Active: “Thousands of customers recommend our service”

• Passive: “New ideas are always being worked on by our team.”
• Active: “Our team is always working on new ideas”

Use the positive form

Don’t sour the mood with negative words. Get rid of not, don’t, can’t and make a positive statement instead.

• Negative: “We don’t accept bad-quality submissions”
• Positive: “We only accept high-quality submissions”

Be certain

Make your statements clear and definitive. Cut out the weak quantifiers like mostly, almost, nearly, just about…

• Bad: “We are mostly focused on social game development”
• Good: “We focus on social game development”

Edit, then edit some more

No-one writes a masterpiece on the first draft. Relentless editing is the only way to produce lean, effective copy. Be hard on yourself – look critically at everything you write. Keep chopping and changing until you’re satisfied. The learning curve is steep, but soon enough you’ll find your voice. Now dust off that keyboard and get cracking…

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10 Tips to Increase Your Sales Page Conversion

If you are selling something online then you need to pay attention to the conversion rate of your sales page. The conversion rate can vary wildly and is totally unpredictable but even an one percent increase in conversion rate can make the difference between losing money or making profit.

What is Conversion Rate?

In online marketing conversion rate is the percentage of visitors who take a desired action (for example: make a purchase or click an ad).

You can think of conversion as pouring traffic into a funnel where they get filtered on different levels and at last the remaining portion gets converted. Usually a large portion of the traffic will leave the sales page right after they land. A majority of the remaining traffic will abandon the sales page when they see that it does not fit their need or they want to do research or compare the price with other sites. The small remaining portion of traffic consists of customers that have already researched the products or were referred from another site and are looking to make a purchase.

Tips to Increase Sales Page Conversion

It is a good idea that you optimize your sales page with keywords related to the product you are offering. This way the traffic being driven to your sales page is targeted traffic for the product(s) you are selling. This will in turn lead to a higher concentrated pool of customers “With their minds set on purchasing”. The following tips on various sales page elements should help you increase the conversion of your sales page:

1. Headline

Headlines are an important step in getting the traffic to your post. The headline is what catches the visitor’s attention and draws them into visiting and reading the post. Headline starting with “How to…”, “Ways to…” “Top 10”, “Most popular” have a higher chance of catching the visitor’s attention. Some other headlines that can be just as effective for increasing conversion rates are:

• What you should know about…
• Here’s a Quick Way to….
• Little Known Ways to….
• The Secret of….
• Profitable tips for….

2. Purchase Button

Research has shown that using a larger “Buy” button is one of the most proven ways of increasing the sales page conversion rate. This is why the “Belcher button” is the most used button for sales pages. The creator of this button Perry Belcher tested every design element of the button in over 10,000 transactions and was able to increase conversion rates by 35% to 320%. Here is an example of the belcher button:

Belcher Button

You can find the belcher button here.

3. Font

The font of your sales page is very important. Always use a font which is easy to read and fits your sales page design. Here are some example of good sales page fonts for you:

• Arial
• Verdana
• Tahoma

The size of the font should be between 12-14pt. This way the font size is neither too big nor too small to read comfortably.

4. Image

You should use images relevant to the products you are selling on your sales page (this way the customer does not get confused as to what they are purchasing). This will make your sales page look more professional and creditable. This will also create trust with your visitor and they will be more likely to purchase the product(s) you are trying to sell.

5. Product Details

You should provide a detailed description of the product including why it will be useful for the user and how it can solve a problem that the customer maybe having. The sales page should explain the product in a nice well written flow of text, so that after the visitor reads about the product, he is completely convinced that the product is just what he is looking for.

6. Focus

The sales page should focus only on the product you are trying to sell to the user. It’s a good idea not to include any inflated content which may cause distraction. For example: you are trying to sell an e-book and your sales page has all the information about why your e-book will be useful to the user. Now, while the visitors are reading, if they see ads/image banners on the sidebar they can easily get distracted and click on the ad which will take them away from your sales page.

7. Targeted Traffic

Getting more traffic is always good for a website as there is a higher chance that this traffic will buy your product but you don’t want to bring in just any traffic to your site. Bringing in non-targeted traffic to your site is just a waste of your server bandwidth, as this traffic has no interest in buying your product(s). You really want to focus on bringing targeted traffic that is looking for a solution to a problem that your product will solve .

Traffic from social networking sites tend to be less targeted where as traffic from search engines are highly target so focus on getting search engine traffic more.

8. Testimonials

Consumers tend to believe others rather than the business owner’s hype to be truthful. Customer testimonials are a powerful form of endorsement. If you have any customer testimonials then include them on your sales page.

9. Price

Research has shown that using a price which ends with 5 or 9 after the decimal point increases the conversion rate (I don’t know why). For example: the following three amounts are all equivalent but the 1st and the 2nd one are suppose to convert more:

• $19.95
• $19.99
• $20.00

Read the Maximize Revenue 101 article to learn more on how the price change can affect your sales conversion.

10. Limited time offer

One of the most widely used limited offer tactic on a sales page is to mention the quantity you have left to sell for that product. This way you create the fear that you may run out and they will miss out on buying the item if they wait too long. This helps converting the customers who like to sit on the sideline. You can also offer limited discount coupons.

If you can include a few or all of these elements on your sales page, you are bound to see an increase in sales conversions. Don’t forget to share your tips in the comment area below.

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