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Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Tuesday, 8 July 2014

Google Sparks Censorship Fears

Google is at the centre of controversy on social media after it removed a seven-year-old article criticising a former Merrill Lynch chief executive. It was removed from the search engine on Thursday, and now the Internet giant is facing heavy criticism from all quarters due to its apparent censorship.

google censorship
Source: velocityagency.com

Google responded to the EU ruling on the “right to be forgotten” by removing various articles from its Europeansearch rankings, and this action led to accusations of censorship and over-reach. The blog post that hascaused so much controversy was posted by Robert Peston and titled “Merrill’s mess,” it described how Stan O’Neal left the US investment bank after it suffered massive losses on high risk investments.

Mr Peston acknowledged that Google had banished his article from the Internet, and he stated that the company had in effect removed his article from the public eye, “given that Google is the route to information and stories for most people.”

Before the Internet giant had removed the article, he had received a “notice of removal,” telling him that his article would no longer appear in the results of Google searches. All this comes after a court hearing in May, when the European Court of Justice, ruled that individuals had the right to request the removal of search results if they deemed it “inadequate, irrelevant or no longer relevant.” This rule will now be upheld even if the information was originally published in a legal manner, and it now poses the question, when does something that was relevant once become irrelevant?

Google opposed the decision that the court ruled, and responded by introducing an online form giving visitors to its European sites a formal route to make removal requests. As a result of this tactic by Google, within the first four days they received more than 41,000 requests.

Ben Bradshaw who is a former Labour culture secretary said that Google seemed to be over-interpreting the courts decision: “Mr Peston is right to say the information he published is still relevant […] I can’t see why Google would do this. It is either a mistake or could be an attempt by them to whip up a storm of indignation against the regulatory authorities in an attempt to influence the bigger battles to come.”

google censorship
Source: digitaltrends.com

In the end, Mr Peston conceded that he could be “the victim of teething problems,” as Google begins to implement the new rules. He later added: “There is an argument that in removing the blog, Google is confirming the fears of many in the industry that the ‘right to be forgotten’ will be abused to curb freedom of expression and to suppress legitimate journalism that is in the public interest.”

This is maybe the start of a transition period on the Internet, where free speech will be slowly drowned out. It is a worrying concept for many, as the Internet has long been seen as a space where anything goes, and where alternative opinions could be voiced. If rulings such as the one above continue, the Internet will be as regulated as the life that people lead away from the screens, and eventually people will feel claustrophobic, and the consequences could be dire for society.


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Friday, 6 June 2014

How To Use Google Hangouts To Enhance Your Business

Google has recently updated their Google Hangouts to be more user-friendly and much more effective. It is easier than ever to connect with your audience, giving you more opportunities to convert them into customers. In this article, we will cover a few ways you can enhance your business by using Google Hangouts.

Live Chat And Videos With Unlimited Viewers

Hosting live content is one of the most incredible benefits of using Google Hangoutsbecause it gives you so many options to attract existing customers and new people to view what you’re doing. You are able to have up to 15 people in a hangout at once, with an unlimited number of viewers.
Google Hangouts - Live Chat And Videos With Unlimited Viewers Some examples of thing you can do are,host video calls with other experts in your field to discuss a hot topic, host a tutorial video, or just have a podcast with people that are in your company about your products and services. How you actually use the Hangouts is up to you, but the options are almost limitless.
You will want to make sure that the topics and content will keep your audience engaged to ensure that they will look forward to future events. Plenty of businesses have been able to gain large amounts of new customers based off of their Hangouts, you just need to make sure that they have access to easily finding your website or products.

Promote A Planned Hangout

Once you have a Hangout planned, it is a good idea to spend some time promoting it within your circles to ensure you will have the most amount of viewers. If people that are interested in your niche know that an event is going to be happening, they will make more of an effort to find time to view it. You can also use these promotions to increase your company’s visibility, increase traffic to your website, and encourage new people to view the upcoming Hangout.
The more people you can get excited about the Hangout, the more people you will see viewing it. Don’t forget that when people are interested in an event, they tend to tell their friends and family about it as well, giving you word of mouth promotions. One of the best ways to get new customers is through word of mouth, so make sure your event is going to be excellent.

Use It To Connect With Customers

Another very popular way to use Google Hangouts is to use it to directly connect with your customers. Talking with them via chat will make them feel much more connected than just receiving e-mails and you can also have more than one customer in at a time.
Let’s say you have been receiving a lot of questions about a certain product and you don’t feel like answering them individually. You can invite the people who had questions into a chat and have a conversation with them all at the same time. Not only does this save you the time and effort to go through everyone individually, but you can have the rest of your customers view the chat in case they were wondering about those questions as well. The only thing you want to be careful about is not to invite too many upset customers because then the Hangout might get too aggressive.

Post the Content On Video Sharing Sites

The last thing we will cover is the fact that you can record all of your Hangouts and then post them on video sharing sites such as YouTube. This can be a great resource for people who weren’t able to view the live version, so they get to view it elsewhere. Not only does this help your Hangout become more popular, but it will continue to drive traffic to your Google Profile and to your website. At the same time, it increases the visibility of your company, helping it be known as an authority within your niche.

Google Hangout Video

Here’s a great video from Verge about Google + and the Hangouts:
There are a great amount of different ways Google Hangouts will ultimately enhance your business, but these are a few of the main reasons. It is free to try, so you might as well give it a shot and see how well it helps your company.