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Showing posts with label building a list. Show all posts
Showing posts with label building a list. Show all posts

Saturday, 28 June 2014

5 Unusual Ways to Start Working Smarter, Not Harder

One of the things I love about the culture at Buffer is the emphasis onworking smarter, not harder. Our team is all about getting plenty ofsleepexercise and recreation time so that our time spent working is as productive as it can be.
Working harder can be an easy habit to slip into, though. Sometimes it’s hard to switch off at the end of the day, or to take time out on the weekend and stop thinking about work. With a startup of my own to run, I find this even harder to manage lately. Whenever I’m not working on Buffer, I’m working on Exist, and it’s easy to fall into a pattern of “always working,” rather than working smart and fitting in time to look after myself as well.
If this happens to you, too, here are five methods to try that’ll help get you working smarter, not harder.

1. Take more breaks: Respecting our natural attention spans

In one of my favorite books, Stephen Covey tells a story about a woodcutter whose saw gets more blunt as time passes and he continues cutting down trees. If the woodcutter were to stop sawing, sharpen his saw and go back to cutting the tree with a sharp blade, he’d actually save time and effort in the long run.
The analogy is an easy one to remember, but harder to put into practice. Here’s what Covey says about sharpening the saw in our lives:
Sharpen the Saw means preserving and enhancing the greatest asset you have-you. It means having a balanced program for self-renewal in the four areas of your life: physical, social/emotional, mental, and spiritual.
Sharpening the saw is a great habit to get into in all areas of our lives, but I think it can be especially beneficial when it comes to work and helping us to avoid burnout.
On average, our brains are only able to focus for 90 minutes and need at least 20 minutes rest thereafter, if we consider our natural ultradian rhythms:
5 Unusual Ways to Start Working Smarter, Not Harder
Just getting away from work and having a rest can be a good start.Taking breaks throughout the day* can help you to refresh your mind and reset your attention span.
Another way to implement breaks--especially when you’re busy--is towork in small bursts. The Pomodoro Technique is perfect for this. Just set a timer for 25 minutes, and when it goes off, take a short break. Stretch your legs, grab a drink, check your email, or just sit back and relax.
Or, if you’re really strapped for time, try switching to a different kind of task to give your mind a rest. If you’ve ever tried the 7-minute workout, you’ll understand how this works. As you exercise your arms, your legs get a break. Then exercising your legs gives your arms a break.
When you have lots to do, you can use small, easy tasks like replying to emails or following up a phone call to give your brain a rest from the hard work that takes up the rest of your day.

2. Take naps: One of the most efficient ways to boost your brain function

Research has shown that naps lead to improvement in cognitive function, creative thinking and memory performance. In particular, napping benefits the learning process, helping us take in and retain information better.
The improved learning process comes from naps actually helping our brain to solidify memories:
Research indicates that when memory is first recorded in the brain--in the hippocampus, to be specific--it’s still “fragile” and easily forgotten, especially if the brain is asked to memorize more things. Napping, it seems, pushes memories to the neocortex, the brain’s “more permanent storage,” preventing them from being “overwritten.”
One study into memory found that participants did remarkably better on a test following a nap than those who didn’t sleep at all:
5 Unusual Ways to Start Working Smarter, Not Harder
Not only are naps beneficial for consolidating memories and helping us to remember new information (handy if your job includes a lot of research during the day!), they’re also useful in helping us to avoid burnout:
Burnout is a signal that says you can’t take in more information in this part of your brain until you’ve had a chance to sleep.
So when should you be taking a nap? Well, if you pay attention to your body’s natural circadian rhythm, you’ll probably find that you have a dip in energy levels in the early afternoon. This is because we’re actuallydesigned to have two sleeps per day, according to Loughborough University Professor, Jim Horne.
Our bodies are made to sleep for a long period overnight and a shorter stint during the day, which is why our energy levels drop and we felt sluggish or sleepy in the afternoon. Even if you don’t have a nap, this is a good time to listen to your body and have a rest.

3. Spend time in nature

Daniel Goleman, author of Focus: The Hidden Power of Excellence, suggests spending time in nature to help us reset our attention span and relax our minds.
One experiment he mentions in his book tested how relaxed people were when taking a walk down a city street versus in a quiet park. The study found that the level of attention needed to navigate a busy city street is high enough that the walk doesn’t let the brain relax enough to reset our focus levels:
Unlike natural environments, urban environments are filled with stimulation that captures attention dramatically and additionally requires directed attention (e.g., to avoid beinghit by a car), making them less restorative.
Spending time in nature, however, lets our minds fully relax and unwind, helping us to focus for longer when we return to work. Plus, other research has found that for students, motivation to learn is higher when they do so surrounded by nature instead of being inside a classroom. I think I’d probably feel the same if I were allowed to take high school lessons outside.
5 Unusual Ways to Start Working Smarter, Not Harder

4. Move around and work in blocks

I read a blog post by Joel Runyon recently about a method he called “workstation popcorn,” which is pretty much what Buffer’s back-end developer Colin has been doing for quite a while.
The idea is that you set up at various cafés, workspaces (or evenpubs, in Colin’s case) to get chunks of work done throughout the day. Workstation popcorn starts with a clear, thought-out to-do list. At each venue, you need to know what you’re going to work on before you get set up, so that you can jump into it immediately.
Joel breaks up his to-do list into sections--one per café that he plans to visit--and each section into three clear tasks. Once he gets through the group of tasks he has set, he moves on to the next café on his list.
5 Unusual Ways to Start Working Smarter, Not Harder
Of course, you can sort out your task list however suits you best, but the important part to note is having a clear finishing point based on your task list, rather than the time, when you will move on to a new location. And when you move, cycling or walking is a good way to go, according to Joel:
Use this time to practice your zen, take a break from your screen, and get some movement into your day. Keep your phone in your pocket, and move. Take a break away from work for at least 30 minutes.
I know Colin often finds this break time helpful for thinking through what he’s working on or what’s up next. Joel also noted in his post that he’s been more productive, more active during the day and is working fewer hours since he started this process.
Whenever I’ve tried this in the past, I’ve always found that setting milestones in advance is really helpful. If you’re like me, and you usually have just one or two big projects to work through each day, you might find this useful as well.
If I’m working on a blog post, I’ll often break it into small chunks of work, such as brainstorming the outline, researching and then writing each section, and adding an introduction and conclusion. These smaller tasks help me choose a stopping point for each location I work at, before I get up and move.
5 Unusual Ways to Start Working Smarter, Not Harder
Even if you’re staying in the one place, breaking your work into chunks and setting milestones as stopping points can be a good way to work lots of breaks into your day.

5. Check your email first thing in the morning

This one is really counterintuitive, especially if you have read anything online about productivity in the past couple of years. Pretty much everyone says not to do this, but I do it every day and find it really useful. Here are some ways it helps me to be more productive during the day.
5 Unusual Ways to Start Working Smarter, Not Harder
If you work in a remote team like we do at Buffer, or a international team, you’ll know what it’s like to have half of your team (or more) working while you’re asleep. Especially if you need to work closely with others, it’s important to check in before you start your workday and make sure you’re on the same page as everyone else.
Since I’ve started working at Buffer, I’ve woken up to emails saying I had typos to fix, I had a new blog post published, and even that Bufferhad been hackedGetting onto those first thing in the morning helps me make quick decisions about whether my day needs to be adjusted to fit in with what everyone else is doing or if I can go ahead with the tasks I already had planned.
Even in my own startup, which is just a two-person operation, checking email first thing in the morning can be useful. My co-founder tends to find his flow late at night when I’m going to bed, so I often wake up to emails about what’s changed in the product overnight, as well as feedback from customers in different time zones to us.
Of course, I could just wait until I get to my desk to check my email. I could even do it while I’m grabbing a coffee before I start my day. I don’t, though. I often check my email before I even get out of bed. Shock horror, I know! But hear me out--I don’t have email notifications on my phone. I don’t have them on my computer, either. And because that means I have to choose when to check my inbox, I don’t like working with my email app open, since I tend to look at it too often.
So when I sit down at my desk to start my day, I’ve not only checked my emails and replied to anything urgent, I sit down at a computer with no inbox open to distract me from whatever work I want to get started on. I can relax, knowing that I haven’t missed anything important and get on with my day, leaving my inbox processing to be done later.
This won’t work for everyone, but I think it’s worth trying if you’re in a similar situation.
What tips do you have for working smarter? Let us know in the comments.

Tuesday, 24 June 2014

AWeber Now Offering 7 Beautiful, StudioPress-Inspired Email Templates

studiopress-themes1
How do you design an email template that looks and feels like your own website design?
Sounds like it would be hard to do, doesn’t it?
You either need to be a whiz with code, or you need to find an email marketing service that just so happens to have templates that look and feel like your website. Not very likely.
Until now … because AWeber decided to do something about it.
Many of our StudioPress customers now have an email marketing option that will seamlessly extend their website’s branding into their email communication …
Behold, the seven newest wonders of AWeber’s world: new email themes for StudioPress.

How it works

Here are the StudioPress child themes that AWeber currently has email themes for (links go to each theme’s StudioPress page):
All you have to do to get started using the corresponding email themes is log in to your AWeber account. You’ll see the new email themes named the same as the StudioPress theme they match. And yes, they plan to add more StudioPress themes in the future.
If you’re not already an AWeber customer, you can get started for just $1 right here.
And, of course, make sure you’re a StudioPress customer.
You can choose one of the seven themes above, and then have an email theme waiting for you when you’re ready. Or browse all of our child themes, and let AWeber know in the comments that you’d like to see an email theme developed for it in the future.
Long live beautiful email!

4 Ways To Build Your Email List Today (Without Spending Time Learning New Tactics)

When I first started out in the online business and blogging world, I tried every tactic I could get my hands on to try to gain more traffic and build my email list. I felt like I was throwing spaghetti at the wall to see what would stick, and what I ended up with was a splotchy wall and very little traffic to show for it.
Today, things are different, and I have a much better “big picture” view of how to generate traffic and conversions, and what works best for different people. You see, I realized all of the information out there about traffic was valid, and it was just a matter of combining the right tactics into a bigger strategy based on the outcomes I wanted.
Let me walk you through the 4 strategic ways to apply common list building tactics, no matter what kind of business or blog you run. The trick is knowing which one to use and when to use it, but don’t worry I’ll go over that too!

(Note from Caleb: When we talked a couple weeks ago about what we wish we’d known before starting our businesses, many of our friends mentioned not focusing more on their email list was their biggest mistake. In today’s post by Nathalie Lussier, she discusses four ways to build your email list faster than you are now. Take it away Nathalie.)

4 Strategies – Which Is Right For You?

Most of the how-to articles you read about list building strategies are actually talking about specific list building tactics. You know, like how to use SEO to drive traffic, how to use a specific type of squeeze page, or how to guest post. These are all specific actions you can take to get more traffic and subscribers, but they don’t constitute an overarching strategy.
If you’ve tried to apply all the list building advice out there with less than ideal results, it’s probably because you didn’t have the strategy in place to make these actions work together.

1. Build Your List The Slow & Steady Way

When I was first starting out online, the slow and steady way is how I built my list. It’s the default way to build up an audience, and it’s not bad but it does take time. This is a perfect strategy to help you build your traffic and list over time, because it’s consistent: you create content, blog, guest post, apply SEO techniques, get word of mouth, and repeat on a regular basis.
This is ideal if you’ve got an actual business to run, or maybe you have a day job and this is your side project. It’s simple enough to dedicate a few hours per week to showing up and creating content. Over time your site’s authority will increase in the search engines, you’ll develop word of mouth from your fans, and things will slowly pick up the pace.
The problem? It’s slow, so if you want to results fast, it’s not going to happen for you.
Many bigger sites started out with the slow and steady path, like Digital Photography School, and my first business Raw Foods Witch. These sites weren’t overnight successes, but now they get steady traffic from the search engines and when people think of the topics for these sites they can point people to them, generating word of mouth.

2. Use Short Focused Bursts To Build Your List

For this strategy, you set aside a month or two dedicated to traffic and list building. During these few months, you put everything you’ve got into building your list. Because it’s timed, it has more of an immediacy factor, and it feels more urgent and fresh.
The types of tactics you’d use for a short focused burst are putting on a live webinar or livestream, running a contest, doing a joint venture, or running ads to your opt-in (since you might not want to run ads 365 days a year but you might do it for a short period of time).
All of these things have an end point, so you can set aside time in your yearly calendar to focus on traffic and list building. If you run a seasonal business, this might be the type of activity you do during your off season.
Here’s an example from Amy Porterfield running a joint webinar with Melanie Duncan about Pinterest. This works great because it’s a specific point in time, and the nature of joint webinars is both parties build their lists.
Another example is the 30 Day List Building Challenge I hosted, which is a contest that runs for a short period of time. It’s also got social sharing built into it, which is also something that works best in short focused bursts.

3. Make a Big Splash With a Launch

You’ve definitely seen the big splash model, it’s usually attached to a product launch and it seems to take over a corner of the internet for awhile. You know someone is doing a launch when suddenly you see their name everywhere at once, they’re being interviewed, guest posting, showing up left and right on social media.
The big splash works wonders because you capture the attention of the market. It’s the be everywhere at once advantage. But to understand how to pull off a launch, you need to know exactly how much time goes into it. The reason a big splash is different from a short burst is because there are usually months of time dedicated to the launch leading up to it. And by months, I mean upwards of 4 months for really big launches.
Securing all the guest spots, interviews, affiliates, and making sure all the buzz goes live at the same time is no easy feat. But when a launch comes together, it really has the potential to drive so much traffic and grow your list like nothing else.
You’ve no doubt seen big launches, but a few notable ones you keep an eye out for are Only72, and Marie Forleo’s B-school. There are entire courses on how to pull together a killer launch, and if you’re offering a new product or service you’ll want to spend some time figuring out your positioning and creating the best product you can.

4. Or, Focus On Reaching New Verticals

One often overlooked strategy for list building is to step outside of your immediate market, and get known in new verticals. Take for example, my list building advice: it works for bloggers, but it can also work for photographers, dentists, and jewelry designers. I’ve been able to repurpose my content and do short focused bursts of list building in these different markets.
You can actually choose any of the previous 3 strategies to go into new verticals, you could do a big launch in a new vertical or go the slow and steady route. The benefit here is you can usually jumpstart your efforts because of the previous work you’ve done in your main market, and you can get more specific in how you serve people.
Someone who has done a great job of becoming known in many verticals isChris Guillebeau, he sits at the intersection of many markets like travel, entrepreneurship, artists, and so on. I personally stumbled upon this idea with my different blogs and businesses in the raw food market, when I realized there was a lot of overlap and people would follow me from one topic to the next.
Can you think of a few “sub markets” you could focus on, in order to help you reach new people and grow your list further?

Which Are You Going To Use First?

All of these are winning strategies, but which one are you committing to doing next? If you’re already in one of these categories, is it the right one for you and your goals? Leave a comment below, I want to know!