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Wednesday, 16 July 2014

Facebook Gives Out Free Wi-Fi

Critics are keen to knock Facebook – on ethical and financial terms, as well as pointing to clear decreases in organic reach – but it seems that Zuckerberg’s global vision isn’t in too much trouble just yet.
  

Facebook global internet

Facebook is moving ahead with its master plan to get the entire world online. Having co-launchedInternet.org a year ago, alongside technology giants Ericsson, Nokia, Samsung, MediaTek, Opera and Qualcomm, the group aims to efficiently use data in order to make Internet access affordable to all businesses and people across the world.

The project’s homepage states that: ‘Internet.org is a global partnership between technology leaders, nonprofits, local communities and experts who are working together to bring the Internet to the two thirds of the world’s population that doesn’t have it’ – a genuine humanitarian mission, or does it hint at slightly more devious aims?
  

Facebook global internet
Source: rocketfishltd.co.uk
Yesterday, Facebook announced a pilot program that aims to provide free wireless Internet to students in the Rutherford County School District in Forest City, North Carolina— the same city that houses one of the company's massive data centers.  

It's the first time that Facebook has provided free Wi-Fi to students, and could be the first of many such partnerships to come if the program is successful.

The initiative builds on a previous partnership that saw 6000 school students receive a free laptop, courtesy of the social networking site, however half of these didn’t have wireless Internet at home – once again,Facebook has stepped in to save the day.

Offering free Wi-Fi to students may also help Facebook stay connected to the teen demographic it's been accused of losing. Those using Wi-Fi provided by Facebook won't be directed to a Facebook landing page, but if a teenager knows his wireless is a gift from Facebook, perhaps he'll be more inclined to use the service.

Although not on the same global scale as Internet.org, the essential theme remains the same – for whatever reasons, altruistic or otherwise, Facebook wants everyone online.


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