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Monday, 30 June 2014

Facebook News Feed Update To Help Video Ads

New update to help with video campaigns

Well known for pictures of cats performing various extravagant activities, some Facebook users can't get enough of these viral videos whilst others despair at yet another dancing pet. Facebook is now finally recognising this divide and is planning to launch a new update on its News Feed to decipher once and for all who actually likes, and who adamantly dislikes, videos on their News Feed.

facebook news feed update
Source: firebellymarketing.com
The social media site is launching a new algorithm for its News Feed to discover how many of its 1.3 billion active users are engaging with video content. The algorithm includes a new video ranking system whichFacebook hopes will help them provide users with better and more suited videos.

The new format takes into account who is actually watching a video and for how long. In its blog, Facebook says 'people who tend to watch more videos in News Feed should expect to see more videos near the top of their News Feed'. They also add that 'people who tend to skip over videos without watching should expect to see fewer videos' - finally, relief for all those users being plagued with unwanted videos and images across their News Feed!

facebook news feed update

This launch comes as part of a new move by Facebook to understand its users and improve the service they receive; inline with plans to launch a new video and image based advertising campaign, this update will help the company to understand just who that audience would be.


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Companies can benefit from social media (but there are risks)

Social media has had a huge impact on the lives of millions of people across the world, and the wordrevolutionary is now appropriate when discussing the networking phenomenon. We can do things now that would have seemed unattainable in years gone by, such as tweet crimes to our local police station, and conduct in depth research on people and companies just by browsing their social media profiles and history.We can kickstart protests and gatherings, and any tweet or post we make, can be seen by millions of people within seconds.

social media risks
Source: dashburst.com

The development has progressed at rocket speed, and this has changed our identities, as the majority of us used to only have one email address, but now, we are required to have several profiles, each displaying different qualities we have e.g. LinkedIn for employment attributes, and Facebook displaying social qualities.

These identities exist beyond our initial interest in pursuing them, and as we neglect the old profiles, to create newer versions of ourselves online, we forget that the older ones exist somewhere in the digital world, and millions of users still have access to these profiles.

Businesses have struggled to grasp social media because of problems like this, and many are unsure whether it represents a benefit or a burden. There are a great deal of companies that have enforced an outrightban on social media, viewing social media as a way for employees to waste hours on tasks they are not meant to be doing at work. This has never stopped employees using social media out of work hours, and it is here that many still don’t understand that what is said on social media can being an employer into disrepute.

The other side to this is that a lot of businesses have liberated employees where social media is concerned, and ended up in court for failing to control what is said. This can lead to more money being spent on solicitors, and in this instance social media can be seen as a risk too far to many companies.

social media risks
Source: marketingassassin.com

It is tough then to make a decision on whether a company should allow employees to roam free on social media during work hours. Both permitting and denying access clearly presents a risk, and that is why all businesses in the year 2014 need a strategy specifically for dealing with social media.

It is helpful to integrate social media into the overall strategy of a business, so that both company interests and networking are complementing each other. Not only does this help your firm in terms of potential new customers, and broader ways to advertise, it also encourages employees to use social media in a way that helps the company thrive.

The reality is that social media is here to stay. It has been written off far too many times, and still it continues to dominate the online world. People are simply too reliant on social media these days, but this helps capitalists pounce on the vulnerabilities of the human being.


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Social Media Stats - June 2014 (Infographic)






Sunday, 29 June 2014

Not sure what niche you should choose?

Choosing a niche is one of the first things you should do when decide to start your own business.

You do not want to jump in and sell loads of things in all different markets thinking one of them will definitely make you money.

This is known as the 'scatter-gun effect'.

Truly brilliant marketing comes from decisive marketing to customers who want that product.

Targeted products to targeted markets = targeted customers

Check out Sarah Staar's brilliant free videos on choosing a profitable niche below. 


5 Essential Steps to Success in Social Media Marketing

Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for marketers to reach out to potential customers. 93 percent of marketers currently say they use social media for business, and in 2013 there was a surge in popularity of new networks like Pinterest, Vine, and Instagram. This year, expect more sites, specifically Google+, to gain additional traction and become a people’s daily lives. Before businesses jump into social media, here are the five essential steps to success in social media marketing.

1. Start with a Plan

1 in 4 small businesses have no strategy in place for social media marketing. If a business wants to be successful in driving sales and leads from social, they need to have a clear digital strategy that incorporates social media.
Each social network has different audience demographics, so businesses should strategically choose which outlets to utilize based on their target customers. Examples of demographic differences include:
  • 67 percent of people online use Facebook, making it the top social network
  • Facebook users are 60 percent female
  • The average Twitter user is a 28-year-old woman
  • Instagram users are most likely to be between 18 to 29
  • Pinterest skews heavily female, with 80 percent of users being women
  • Pinterest attracts women with more education and higher income
Think about your customer by outlining the personality types that are likely to purchase your product or service, including overall lifestyle, and add value for them online.
Once the appropriate social channels selected, take a look at what is working for competitors, and start to create a content calendar. This helps businesses organize, plan ahead and stick to a regular social content schedule.

2. Create Quality Content

Quality content engages audiences, is shared across multiple platforms, and garners more interest in a brand. It also makes a difference when it comes to SEO.
So what it quality content? It is:
  • Informative
  • Sharable
  • Actionable
  • Relevant to the target audience
Here is an example of quality social media content from Tic Tac.
Succeed in Social Media Marketing Here is another example from Oreo. These brands have embraced social media marketing as a way to both increase brand awareness and drive sales.
Succeed in Social Media Marketing
With content continuing its reign, it is important to remember that writing like a king not only takes a sense of humor, but also an authoritative knowledge of the subject, the audience, the medium and practice (and in the examples, a sense of humor). Marketers should not be afraid to experiment to see what works best for them, whether they are successes or failures.

3. Think Visually

“A picture is worth a thousand words,” but in social media, it may be worth more.
  • According to Harvard, about 70 percent of all Facebook activities revolve around images
  • On Facebook, 44 percent of users are more likely to interact with brands if they post pictures
  • Professional-quality photos garnered 121 percent more Facebook shares and an average of 90.64 shares per post
  • Vine, Pinterest, Tumblr and Instagram are more examples of how social media is trending toward images and videos
Marketers need to think ahead, with a creative strategy behind posts that incorporate the use of images.
 Succeed in Social Media Marketing
Images also secure most space in the digital medium. Feed space is limited, but images take up the most space available, increasing visibility and decreasing the chances it is missed. This increases the visibility of a post, especially on mobile devices. Furthermore, studies show that people are more likely to remember the content of a post when it is accompanied with a striking image.

4. Be Active and Responsive

As customers and fans flock to a business’ social sites and post comments, they are going to expect the company to be social as well. Microsoft and Xbox support are two of many examples of businesses using Twitter for customer relations.
The Xbox Support feed is one of the most active and responsive brand feeds found online. It boasts an impressive 1.3 million tweets calls itself the most responsive brand on Twitter.
 Succeed in Social Media Marketing
The Microsoft Support twitter feed responds to mentions in an average of just 42 minutes, which is lightning fast compared to traditional customer service outlets.
 Succeed in Social Media Marketing
It is important to remember however that just responding is not enough. Automation has the ability to get brands in trouble because it can lead to inappropriate responses. For example, companies that respond to every mention with a boilerplate response could inadvertently promote negative attention or come off as uncaring. When it comes to public perception, this is a big issue because consumers demand to feel like they’re interacting with a human on social media, not an automated response.

5. Measure Metrics

There are hundreds of millions of interactions across social media sites every day. Even though the majority of businesses believe social media is important, 25 percent of them have no strategy in place for measurement. Businesses that spend time and money on social media want a return on their investment, and measuring metrics is one of the best ways to see if this is happening and what can be improved.
A few metrics that every business should keep track of are:
  • Shares across all social sites
  • Click-through-rates
  • Conversion rates
  • Traffic from social channels to their website (some businesses will even find activity from social sites they are not active on)
One goal of social media marketing is the same as any traditional marketing strategy, to increase sales. However, it is important to keep in mind that brand awareness is just as important. By keeping track of these metrics, businesses can use them to adjust tactics to increase efficiency and ROI, which is the bottom line for determining if any digital marketing strategy is effective.

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Saturday, 28 June 2014

5 Unusual Ways to Start Working Smarter, Not Harder

One of the things I love about the culture at Buffer is the emphasis onworking smarter, not harder. Our team is all about getting plenty ofsleepexercise and recreation time so that our time spent working is as productive as it can be.
Working harder can be an easy habit to slip into, though. Sometimes it’s hard to switch off at the end of the day, or to take time out on the weekend and stop thinking about work. With a startup of my own to run, I find this even harder to manage lately. Whenever I’m not working on Buffer, I’m working on Exist, and it’s easy to fall into a pattern of “always working,” rather than working smart and fitting in time to look after myself as well.
If this happens to you, too, here are five methods to try that’ll help get you working smarter, not harder.

1. Take more breaks: Respecting our natural attention spans

In one of my favorite books, Stephen Covey tells a story about a woodcutter whose saw gets more blunt as time passes and he continues cutting down trees. If the woodcutter were to stop sawing, sharpen his saw and go back to cutting the tree with a sharp blade, he’d actually save time and effort in the long run.
The analogy is an easy one to remember, but harder to put into practice. Here’s what Covey says about sharpening the saw in our lives:
Sharpen the Saw means preserving and enhancing the greatest asset you have-you. It means having a balanced program for self-renewal in the four areas of your life: physical, social/emotional, mental, and spiritual.
Sharpening the saw is a great habit to get into in all areas of our lives, but I think it can be especially beneficial when it comes to work and helping us to avoid burnout.
On average, our brains are only able to focus for 90 minutes and need at least 20 minutes rest thereafter, if we consider our natural ultradian rhythms:
5 Unusual Ways to Start Working Smarter, Not Harder
Just getting away from work and having a rest can be a good start.Taking breaks throughout the day* can help you to refresh your mind and reset your attention span.
Another way to implement breaks--especially when you’re busy--is towork in small bursts. The Pomodoro Technique is perfect for this. Just set a timer for 25 minutes, and when it goes off, take a short break. Stretch your legs, grab a drink, check your email, or just sit back and relax.
Or, if you’re really strapped for time, try switching to a different kind of task to give your mind a rest. If you’ve ever tried the 7-minute workout, you’ll understand how this works. As you exercise your arms, your legs get a break. Then exercising your legs gives your arms a break.
When you have lots to do, you can use small, easy tasks like replying to emails or following up a phone call to give your brain a rest from the hard work that takes up the rest of your day.

2. Take naps: One of the most efficient ways to boost your brain function

Research has shown that naps lead to improvement in cognitive function, creative thinking and memory performance. In particular, napping benefits the learning process, helping us take in and retain information better.
The improved learning process comes from naps actually helping our brain to solidify memories:
Research indicates that when memory is first recorded in the brain--in the hippocampus, to be specific--it’s still “fragile” and easily forgotten, especially if the brain is asked to memorize more things. Napping, it seems, pushes memories to the neocortex, the brain’s “more permanent storage,” preventing them from being “overwritten.”
One study into memory found that participants did remarkably better on a test following a nap than those who didn’t sleep at all:
5 Unusual Ways to Start Working Smarter, Not Harder
Not only are naps beneficial for consolidating memories and helping us to remember new information (handy if your job includes a lot of research during the day!), they’re also useful in helping us to avoid burnout:
Burnout is a signal that says you can’t take in more information in this part of your brain until you’ve had a chance to sleep.
So when should you be taking a nap? Well, if you pay attention to your body’s natural circadian rhythm, you’ll probably find that you have a dip in energy levels in the early afternoon. This is because we’re actuallydesigned to have two sleeps per day, according to Loughborough University Professor, Jim Horne.
Our bodies are made to sleep for a long period overnight and a shorter stint during the day, which is why our energy levels drop and we felt sluggish or sleepy in the afternoon. Even if you don’t have a nap, this is a good time to listen to your body and have a rest.

3. Spend time in nature

Daniel Goleman, author of Focus: The Hidden Power of Excellence, suggests spending time in nature to help us reset our attention span and relax our minds.
One experiment he mentions in his book tested how relaxed people were when taking a walk down a city street versus in a quiet park. The study found that the level of attention needed to navigate a busy city street is high enough that the walk doesn’t let the brain relax enough to reset our focus levels:
Unlike natural environments, urban environments are filled with stimulation that captures attention dramatically and additionally requires directed attention (e.g., to avoid beinghit by a car), making them less restorative.
Spending time in nature, however, lets our minds fully relax and unwind, helping us to focus for longer when we return to work. Plus, other research has found that for students, motivation to learn is higher when they do so surrounded by nature instead of being inside a classroom. I think I’d probably feel the same if I were allowed to take high school lessons outside.
5 Unusual Ways to Start Working Smarter, Not Harder

4. Move around and work in blocks

I read a blog post by Joel Runyon recently about a method he called “workstation popcorn,” which is pretty much what Buffer’s back-end developer Colin has been doing for quite a while.
The idea is that you set up at various cafés, workspaces (or evenpubs, in Colin’s case) to get chunks of work done throughout the day. Workstation popcorn starts with a clear, thought-out to-do list. At each venue, you need to know what you’re going to work on before you get set up, so that you can jump into it immediately.
Joel breaks up his to-do list into sections--one per café that he plans to visit--and each section into three clear tasks. Once he gets through the group of tasks he has set, he moves on to the next café on his list.
5 Unusual Ways to Start Working Smarter, Not Harder
Of course, you can sort out your task list however suits you best, but the important part to note is having a clear finishing point based on your task list, rather than the time, when you will move on to a new location. And when you move, cycling or walking is a good way to go, according to Joel:
Use this time to practice your zen, take a break from your screen, and get some movement into your day. Keep your phone in your pocket, and move. Take a break away from work for at least 30 minutes.
I know Colin often finds this break time helpful for thinking through what he’s working on or what’s up next. Joel also noted in his post that he’s been more productive, more active during the day and is working fewer hours since he started this process.
Whenever I’ve tried this in the past, I’ve always found that setting milestones in advance is really helpful. If you’re like me, and you usually have just one or two big projects to work through each day, you might find this useful as well.
If I’m working on a blog post, I’ll often break it into small chunks of work, such as brainstorming the outline, researching and then writing each section, and adding an introduction and conclusion. These smaller tasks help me choose a stopping point for each location I work at, before I get up and move.
5 Unusual Ways to Start Working Smarter, Not Harder
Even if you’re staying in the one place, breaking your work into chunks and setting milestones as stopping points can be a good way to work lots of breaks into your day.

5. Check your email first thing in the morning

This one is really counterintuitive, especially if you have read anything online about productivity in the past couple of years. Pretty much everyone says not to do this, but I do it every day and find it really useful. Here are some ways it helps me to be more productive during the day.
5 Unusual Ways to Start Working Smarter, Not Harder
If you work in a remote team like we do at Buffer, or a international team, you’ll know what it’s like to have half of your team (or more) working while you’re asleep. Especially if you need to work closely with others, it’s important to check in before you start your workday and make sure you’re on the same page as everyone else.
Since I’ve started working at Buffer, I’ve woken up to emails saying I had typos to fix, I had a new blog post published, and even that Bufferhad been hackedGetting onto those first thing in the morning helps me make quick decisions about whether my day needs to be adjusted to fit in with what everyone else is doing or if I can go ahead with the tasks I already had planned.
Even in my own startup, which is just a two-person operation, checking email first thing in the morning can be useful. My co-founder tends to find his flow late at night when I’m going to bed, so I often wake up to emails about what’s changed in the product overnight, as well as feedback from customers in different time zones to us.
Of course, I could just wait until I get to my desk to check my email. I could even do it while I’m grabbing a coffee before I start my day. I don’t, though. I often check my email before I even get out of bed. Shock horror, I know! But hear me out--I don’t have email notifications on my phone. I don’t have them on my computer, either. And because that means I have to choose when to check my inbox, I don’t like working with my email app open, since I tend to look at it too often.
So when I sit down at my desk to start my day, I’ve not only checked my emails and replied to anything urgent, I sit down at a computer with no inbox open to distract me from whatever work I want to get started on. I can relax, knowing that I haven’t missed anything important and get on with my day, leaving my inbox processing to be done later.
This won’t work for everyone, but I think it’s worth trying if you’re in a similar situation.
What tips do you have for working smarter? Let us know in the comments.

5 Ways to Think Like an Entrepreneur in Your Career

Starting and running a new business isn’t for everyone—but regardless of your career, there’s something to be said for the “entrepreneurial spirit.”
A little entrepreneurial zeal can give you a distinct advantage in your professional life, whether or not you think you’d ever strike out on our own. So how do you train your corporate mind to think more like a business owner? Try these five easy ways.

1. Get Passionate

Entrepreneurs tend to be immensely passionate about their work—and in the long-term, this is the key to career success and fulfillment in any field. So, if you’re spending most of the day dreaming about how you’d rather be doing something else, think about how you might be able to “pivot” your career. (Need help deciding if you’re on the right track? Answer these 15 questions to know for sure.)
Look for ways you can take what you have and put it to better use doing something else. Could you translate your position to another industry? Transition to another department in your company where your experience could be put to use? If you’re not passionate about what you’re doing, don’t feel stuck. Instead, think about how you can apply your skills elsewhere.

2. Be Bothered by Inefficiency

Do you find you or your colleagues sitting around waiting for responses in order to move forward or entrenched in certain work processes that are too slow? Entrepreneurs don’t have a high tolerance for inefficiency—and because they don’t have corporate red tape to cut through, they can fix these types of problems quickly.
While you might not be able to do so at quite the same pace, think about the inefficiencies in your organization and consider whether there are places you could implement solutions (or at least recommend improvements). It’s a golden opportunity to create long-term value and to shine in your company.

3. Take on More Risk

You’ve likely heard the phrase, “more risk, more reward.” One thing that sets many entrepreneurs apart from the average professional is their appetite for risk. No, putting yourself out there isn’t easy—but a business owner knows that you have to give it a shot (or, many shots), and that you’ll scoop up bigger rewards when those risks pay off.
At work, start small by pitching new ideas or volunteering to take on a challenge or two that’s outside of your comfort zone. The potential payout—gaining new skills, getting a nod of approval from the CEO, or even landing a promotion—can be huge.

4. Brainstorm More

Constant innovation is crucial to a business’ long-term success, so entrepreneurs have to take time to let their minds loose and brainstorm new ideas. If you’re not used to getting those creative juices flowing, try setting aside some time to try out a few brainstorming exercises.
And, remember to have fun doing it! I love this quote from fellow entrepreneur Virgilia Singh:
Even the most complex form of innovation starts with a simple act: play. More companies are instituting sketching and white boards in their offices to encourage brainstorming, also known as the act of playing around with ideas.”
Schedule some time each week to really brainstorm about something that’s been on your mind. See what you come up with.

5. Don’t Limit Your Dreams

To me, the most important aspect of the entrepreneurial spirit is its boundlessness. Many people are conditioned, as they go through school and into the workforce, to be realistic and practical—but, what’s wrong with dreaming big? You’ll have to work for it, but, believe me, it’s worth it.

 

So, think like an entrepreneur, and go dream big for your career!

Friday, 27 June 2014

Social media is for all businesses

Big businesses have embraced social media, and some of the most successful marketing campaigns are a product of established firms taking risks on various social networking sites. Small businesses can also get in on the act though, and they can compete with the big guns for customer interest. All it takes is a good strategy, a little creativity, and in no time your company will be well equipped to take your products and services onto social media.

social media strategy
Source: minoamarketing.com

Persist with an idea

Be consistent with your grand idea by knowing exactly how many times you are going to tweet or post during the day, and this ensures that you don’t overload or deny your customers of important information. Tweeting too much will force your customers to tune out from your ideas, but tweeting just enough will keep your audience engaged and interested in what will come next. Updating 4 or 5 times a day is appropriate, but make sure it is at the same time of the day/night to ensure consistency.

Customer service is key

As interest in your business increases, there will be questions, or concerns communicated by customers, for you to respond to. In order to maintain a good relationship, it is crucial to respond as quickly as possible.Many people opt to complain via social media these days, but you must be consistent and respond on thesocial media platform. This will increase your reputation, and help humanise your company. Good customer service is key, and this is especially true over the Internet where everything is displayed in front of the eyes of millions.

Consider all networks

Each different social media tool will appeal to different kinds of people, so utilising each platform is essential for the success of any online strategy. It is advisable to research which platforms link in with your business as investing time in networking sites that will give minimal success can be a waste of time. The essential social media sites are Google+, LinkedIn, Facebook, and Twitter, so remember to be heavily active on these as they will bring in the most customer interest.

social media strategy
Source: topdogsocialmedia.com

Research

Researching your competitors can be of great benefit in the long run, as you can learn from their mistakes. Get an idea of the social media tools your direct competition is using and see whether they are seeing benefits from it. This can save a lot of time conducting trial and error research, and time is money in the world of high modernity. You may see ideas that you wish to advance or implement into your strategy, so taking note of the competition is imperative.

Track your process

Having a thoroughly thought out strategy will do no good if you are not tracking your progress on a regular basis. The area that are worth tracking consistently are the follower growth, page views, post likes or shares, and impressions. Tracking this progress will ensure that you are reaching set goals, and will hopefully show that what started off as a small company, is now a huge player due to the success of a social media strategy.